I'll get you! Trends and practice in personnel marketing and recruiting

This training is held in German.
The importance of personnel recruitment and recruiting is increasing. More and more segments of the labor market are virtually empty. Even excellent companies fall by the wayside if they are unable to find the staff they need. Do you want to attract specialists, young top talent and experienced top performers and fill open positions? Then your company needs to attract positive attention, use new recruiting channels and align its HR marketing with the new requirements. You will take away a bouquet of ideas and measures for your successful recruitment from this training .

Contents

Mega trends in recruiting and personnel marketing

  • Fresh top tips for career websites, mobile recruiting, active sourcing, recruiting events, employer rankings, online job advertisements, social media recruiting, social networks and much more.
  • Effective employer branding, personnel marketing and recruiting videos.
  • Referral management, guerrilla recruiting, viral recruiting.
  • Define, emotionalize and successfully recruit target groups.
  • Applicant preferences: Recruitment of young potentials, experienced top performers and generations Y and Z.
  • Successful recruiting in difficult starting situations, adverse conditions, sought-after candidates and bottleneck staffdevelopers, nurses, engineers, STEM professions, etc.).

Employer brand: Attractive, lived reality

  • Develop labor market strategy and target employer image.
  • Employer branding and employer brand management done right.
  • Recognize and use unique selling propositions (EVP - UEVP).
  • Polarize: Attract the right people, repel the wrong ones.
  • Candidate Experience: The first impression counts! The last one stays!
  • Strengthen employer brand: Make a sustainable contribution to the employer brand.
  • Authenticity: The role of leadership, corporate culture, purpose and values.

Recruitment 4.0: Top recruiting examples

  • 100 ideas for recruiting and personnel marketing.
  • Practical examples: best practices and worst cases.
  • Optimization of your own recruiting and personnel marketing campaigns.
  • Evaluation portals: control of Kununu, Glassdoor etc.
  • Arguments for internal company persuasion.
  • How to develop recruiting ideas in your company.
  • Optional: Developing creative recruiting ideas for the initial situations and target groups brought in by participants.

Controlling of employer brand, personnel marketing and recruiting

  • "Measure and manage": Definition of targets and performance indicators.
  • Check feasibility, monitor and measure success.
  • make statements about the economic efficiency and impact of the measures.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You can expect a training with interesting practical examples.
  • You know how to develop and continuously optimize particularly successful employer branding, personnel marketing and recruiting activities within the company.
  • You can develop target-oriented recruiting solutions for your own company-specific tasks.

Methods

Keynote speeches, case studies, videos, small group work, exchange of experiences with colleagues and experts, discussion. Optional workshop: Development of recruiting measures for a specific example vacancy from the circle of participants.

Recommended for

Specialists and managers from HR management, HR marketing, recruiting and marketing as well as other people responsible for recruiting new Employees.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further recommendations for "I'll get you! Trends and practice in personnel marketing and recruiting"

Attendees comments

"I particularly liked the practical application of the theory and the teamwork."

Erik Mahnke
Kur- und Kongreß GmbH

"Top organization! Great speaker!"

Candy Jentschel
Hamburg Police

"I particularly liked the methods and content as well as the very good trainer."

Julia Kavaliauskas
Rauschenberger Catering & Restaurants

"I can recommend the training because of the clear and precise communication of the content that really helped me."

Lena Kathan
ifm

"I particularly liked the visualization of the content using practical examples. In addition, every idea, suggestion and question from the participants was addressed, which automatically led to brainstorming within the team. The trainer's expertise and experience inspired us all and his enthusiasm for the topic was infectious and helped us to come up with lots of ideas for our own practice."

Alina Hesse
thyssenkrupp Materials Services GmbH

Seminar evaluation for "I'll get you! Trends and practice in personnel marketing and recruiting"

4.5 from 5
with 532 reviews
training content:
4.4
Content comprehensibility:
4.6
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.6
Method variety:
4.4
View into the product

Here you can get impressions of the training as well as information about the training topic.

Articles, interviews or whitepapers on the topic

Effective recruitment with the ZED formula

It is undoubtedly becoming increasingly difficult to recruit sufficiently qualified and motivated staff. Incoming applications increasingly rarely meet the quantitative and qualitative requirements. The traditional job advertisement is of little help in an empty labor market. How do we come up with new ideas for recruiting staff? The magic formula is: ZED. The fact is: committed young professionals are nowadays picking and choosing among many [...]

Learn more here

Personnel marketing: Learning from product marketing experience

Can HR marketing learn anything from product marketing? No, say some, because product marketing and HR marketing are too different. Possibly yes, say others, because product marketing is at least the discipline with the longer experience. In addition, product marketing has already made the transition from a seller's to a buyer's market. Personnel marketing, on the other hand, is still in the middle [...]

Learn more here

Articles, interviews or whitepapers on the topic

Effective recruitment with the ZED formula

It is undoubtedly becoming increasingly difficult to recruit sufficiently qualified and motivated staff. Incoming applications increasingly rarely meet the quantitative and qualitative requirements. The traditional job advertisement is of little help in an empty labor market. How do we come up with new ideas for recruiting staff? The magic formula is: ZED. The fact is: committed young professionals are nowadays picking and choosing among many [...]

Learn more here

Personnel marketing: Learning from product marketing experience

Can HR marketing learn anything from product marketing? No, say some, because product marketing and HR marketing are too different. Possibly yes, say others, because product marketing is at least the discipline with the longer experience. In addition, product marketing has already made the transition from a seller's to a buyer's market. Personnel marketing, on the other hand, is still in the middle [...]

Learn more here

On-site training together
Booking number
5390
€ 1.540,- plus VAT
2 days
in 10 locations
11 Events
German
In-person trainings
Joint online training
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32035
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2 days
Online
8 Events
German
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Train several employees internally
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This training is available as part of course:

Certified HR Manager course

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18.06.2025
Hamburg
Booking number: 5390
€ 1.540,- plus VAT.
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Venue
Leonardo Hotel Hamburg City Nord
Leonardo Hotel Hamburg City Nord
Mexikoring 1, 22297 Hamburg
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Wednesday, 18.06.2025

09:00 am - 5:00 pm

Thursday, 19.06.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

14.07.2025
Stuttgart
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Mövenpick Hotel Stuttgart Messe&Congress
Mövenpick Hotel Stuttgart Messe&Congress
Flughafenstraße 43, 70629 Stuttgart
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Monday, 14.07.2025

09:00 am - 5:00 pm

Tuesday, 15.07.2025

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Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

17.07.2025
Live-Online
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Thursday, 17.07.2025

09:00 am - 5:00 pm

Friday, 18.07.2025

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18.08.2025
Live-Online
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Monday, 18.08.2025

09:00 am - 5:00 pm

Tuesday, 19.08.2025

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10.09.2025
Berlin
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Leonardo Royal Berlin Alexanderplatz
Leonardo Royal Berlin Alexanderplatz
Otto Braun Strasse 90, 10249 Berlin
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Wednesday, 10.09.2025

09:00 am - 5:00 pm

Thursday, 11.09.2025

09:00 am - 4:30 pm

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  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

20.10.2025
Cologne
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Best Western Plus Hotel Köln City
Best Western Plus Hotel Cologne City
Innere Kanalstraße 15, 50823 Cologne
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Monday, 20.10.2025

09:00 am - 5:00 pm

Tuesday, 21.10.2025

09:00 am - 4:30 pm

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The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

26.11.2025
Munich/Feldkirchen
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Hotel Bauer Feldkirchen
Hotel Bauer Feldkirchen
Münchner Str. 6, 85622 Munich/Feldkirchen
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Wednesday, 26.11.2025

09:00 am - 5:00 pm

Thursday, 27.11.2025

09:00 am - 4:30 pm

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The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

02.12.2025
Live-Online
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Tuesday, 02.12.2025

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Wednesday, 03.12.2025

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21.01.2026
Live-Online
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Wednesday, 21.01.2026

09:00 am - 5:00 pm

Thursday, 22.01.2026

09:00 am - 4:30 pm

05.02.2026
Frankfurt a. M./Sulzbach (Taunus)
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Dorint Main Taunus Zentrum
Dorint Main Taunus Center
Am Main Taunus Zentrum 1, 65843 Frankfurt a. M./Sulzbach (Taunus)
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Thursday, 05.02.2026

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Friday, 06.02.2026

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  • one joint lunch per full seminar day,
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  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

26.02.2026
Live-Online
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Thursday, 26.02.2026

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03.03.2026
Hamburg/Finkenwerder
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elaya hotel hamburg finkenwerder
Hein-Saß-Weg 40, 21129 Hamburg/Finkenwerder
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Tuesday, 03.03.2026

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Wednesday, 04.03.2026

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The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

22.04.2026
Stuttgart
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Mercure Hotel Stuttgart Airport Messe
Mercure Hotel Stuttgart Airport Messe
Eichwiesenring 1/1, 70567 Stuttgart
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Wednesday, 22.04.2026

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Thursday, 23.04.2026

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  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

04.05.2026
Live-Online
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Monday, 04.05.2026

09:00 am - 5:00 pm

Tuesday, 05.05.2026

09:00 am - 4:30 pm

01.06.2026
Berlin
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Leonardo Royal Berlin Alexanderplatz
Leonardo Royal Berlin Alexanderplatz
Otto Braun Strasse 90, 10249 Berlin
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Monday, 01.06.2026

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Tuesday, 02.06.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
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  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

01.07.2026
Live-Online
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Course
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Wednesday, 01.07.2026

09:00 am - 5:00 pm

Thursday, 02.07.2026

09:00 am - 4:30 pm

13.07.2026
Cologne
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€ 1.540,- plus VAT.
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Venue
Premier Inn Köln Mediapark
Premier Inn Cologne Mediapark
Hansaring 97, 50670 Cologne
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Monday, 13.07.2026

09:00 am - 5:00 pm

Tuesday, 14.07.2026

09:00 am - 4:30 pm

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The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

14.09.2026
Munich
Booking number: 5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
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Holiday Inn Leuchtenbergring München
Holiday Inn Leuchtenbergring Munich
Leuchtenbergring 20, 81677 Munich
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Monday, 14.09.2026

09:00 am - 5:00 pm

Tuesday, 15.09.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

16.09.2026
Live-Online
Booking number: 32035
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€ 1,832.60 incl. VAT.
Course
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We use various software to conduct our online events.
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Wednesday, 16.09.2026

09:00 am - 5:00 pm

Thursday, 17.09.2026

09:00 am - 4:30 pm

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Booking number: 5390
€ 1.540,- plus VAT.
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Details
2 days
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Booking number: 32035
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
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Personnel marketing training - successfully recruiting new Employees

The increasing shortage of skilled workers is creating a very tense situation on the labor market. In many cases, the relationship between applicants and companies has been reversed. It is not the applicants who have to show their best side in order to be chosen by their future employer, but companies increasingly have to compete for applicants and position themselves as an attractive employer. Employer branding and personnel marketing can therefore be the decisive factor as to why competent applicants do not opt for another employer. With know-how that can be acquired in this HR marketing training , for example, you can strengthen your HR department and increase your chances of recruiting capable employees.

 

Those who are active in personnel marketing are usually rewarded

Today's "applicant market" forces companies to show their best side if they want to attract well-trained, competent and committed Employees . It is also extremely important to use the right channels and show your presence on the job market. After all, it is no longer enough to place an advertisement in a well-known daily newspaper to reach a sufficient number of applicants. Young applicants are active in social networks, on the internet or can be reached via events. Similar rules apply to modern personnel marketing as to traditional marketing. If you know your target group, their needs, preferred communication channels and interests, you have a clear advantage in recruiting. This personnel marketing training course provides participants with the practical know-how they need to acquire the right specialists for their company in a targeted and successful manner.

Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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