training
This training is held in German.
The importance of personnel recruitment and recruiting is increasing. More and more segments of the labor market are virtually empty. Even excellent companies fall by the wayside if they are unable to find the staff they need. Do you want to attract specialists, young top talent and experienced top performers and fill open positions? Then your company needs to attract positive attention, use new recruiting channels and align its HR marketing with the new requirements. You will take away a bouquet of ideas and measures for your successful recruitment from this training .
Contents
Mega trends in recruiting and personnel marketing
- Fresh top tips for career websites, mobile recruiting, active sourcing, recruiting events, employer rankings, online job advertisements, social media recruiting, social networks and much more.
- Effective employer branding, personnel marketing and recruiting videos.
- Referral management, guerrilla recruiting, viral recruiting.
- Define, emotionalize and successfully recruit target groups.
- Applicant preferences: Recruitment of young potentials, experienced top performers and generations Y and Z.
- Successful recruiting in difficult starting situations, adverse conditions, sought-after candidates and bottleneck staffdevelopers, nurses, engineers, STEM professions, etc.).
Employer brand: Attractive, lived reality
- Develop labor market strategy and target employer image.
- Employer branding and employer brand management done right.
- Recognize and use unique selling propositions (EVP - UEVP).
- Polarize: Attract the right people, repel the wrong ones.
- Candidate Experience: The first impression counts! The last one stays!
- Strengthen employer brand: Make a sustainable contribution to the employer brand.
- Authenticity: The role of leadership, corporate culture, purpose and values.
Recruitment 4.0: Top recruiting examples
- 100 ideas for recruiting and personnel marketing.
- Practical examples: best practices and worst cases.
- Optimization of your own recruiting and personnel marketing campaigns.
- Evaluation portals: control of Kununu, Glassdoor etc.
- Arguments for internal company persuasion.
- How to develop recruiting ideas in your company.
- Optional: Developing creative recruiting ideas for the initial situations and target groups brought in by participants.
Controlling of employer brand, personnel marketing and recruiting
- "Measure and manage": Definition of targets and performance indicators.
- Check feasibility, monitor and measure success.
- make statements about the economic efficiency and impact of the measures.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You can expect a training with interesting practical examples.
- You know how to develop and continuously optimize particularly successful employer branding, personnel marketing and recruiting activities within the company.
- You can develop target-oriented recruiting solutions for your own company-specific tasks.
Methods
Keynote speeches, case studies, videos, small group work, exchange of experiences with colleagues and experts, discussion. Optional workshop: Development of recruiting measures for a specific example vacancy from the circle of participants.
Recommended for
Specialists and managers from HR Management, personnel marketing, recruiting and marketing as well as others responsible for attracting new employees.
Further recommendations for "I'll get you! Trends and practice in personnel marketing and recruiting"
Attendees comments
"I particularly liked the practical application of the theory and the teamwork."
Erik Mahnke
Kur- und Kongreß GmbH
"Top organization! Great speaker!"
Candy Jentschel
Hamburg Police
"I particularly liked the methods and content as well as the very good trainer."
Julia Kavaliauskas
Rauschenberger Catering & Restaurants
"I can recommend the training because of the clear and precise communication of the content that really helped me."
Lena Kathan
ifm
"I particularly liked the visualization of the content using practical examples. In addition, every idea, suggestion and question from the participants was addressed, which automatically led to brainstorming within the team. The trainer's expertise and experience inspired us all and his enthusiasm for the topic was infectious and helped us to come up with lots of ideas for our own practice."
Alina Hesse
thyssenkrupp Materials Services GmbH
Seminar evaluation for "I'll get you! Trends and practice in personnel marketing and recruiting"
4.5 from 5
with 532 reviews
training content:
4.4
Content comprehensibility:
4.6
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.6
Method variety:
4.4
On-site training together
Booking number
5390
5390
€ 1.540,-
plus VAT
2 days
in 9 locations
10 Events
German
Joint online training
Start dates and details
14.07.2025
Stuttgart
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 14.07.2025
09:00 am - 5:00 pm
Tuesday, 15.07.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
17.07.2025
Live-Online
Booking number:
32035
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 17.07.2025
09:00 am - 5:00 pm
Friday, 18.07.2025
09:00 am - 4:30 pm
18.08.2025
Live-Online
Booking number:
32035
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 18.08.2025
09:00 am - 5:00 pm
Tuesday, 19.08.2025
09:00 am - 4:30 pm
10.09.2025
Berlin
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 10.09.2025
09:00 am - 5:00 pm
Thursday, 11.09.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
20.10.2025
Cologne
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 20.10.2025
09:00 am - 5:00 pm
Tuesday, 21.10.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
26.11.2025
Munich/Feldkirchen
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 26.11.2025
09:00 am - 5:00 pm
Thursday, 27.11.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
02.12.2025
Live-Online
Booking number:
32035
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 02.12.2025
09:00 am - 5:00 pm
Wednesday, 03.12.2025
09:00 am - 4:30 pm
21.01.2026
Live-Online
Booking number:
32035
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 21.01.2026
09:00 am - 5:00 pm
Thursday, 22.01.2026
09:00 am - 4:30 pm
05.02.2026
Frankfurt a. M./Sulzbach (Taunus)
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 05.02.2026
09:00 am - 5:00 pm
Friday, 06.02.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
26.02.2026
Live-Online
Booking number:
32035
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 26.02.2026
09:00 am - 5:00 pm
Friday, 27.02.2026
09:00 am - 4:30 pm
03.03.2026
Hamburg/Finkenwerder
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 03.03.2026
09:00 am - 5:00 pm
Wednesday, 04.03.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
22.04.2026
Stuttgart
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 22.04.2026
09:00 am - 5:00 pm
Thursday, 23.04.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
04.05.2026
Live-Online
Booking number:
32035
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 04.05.2026
09:00 am - 5:00 pm
Tuesday, 05.05.2026
09:00 am - 4:30 pm
01.06.2026
Berlin
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 01.06.2026
09:00 am - 5:00 pm
Tuesday, 02.06.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
01.07.2026
Live-Online
Booking number:
32035
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 01.07.2026
09:00 am - 5:00 pm
Thursday, 02.07.2026
09:00 am - 4:30 pm
13.07.2026
Cologne
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 13.07.2026
09:00 am - 5:00 pm
Tuesday, 14.07.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
14.09.2026
Munich
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 14.09.2026
09:00 am - 5:00 pm
Tuesday, 15.09.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
16.09.2026
Live-Online
Booking number:
32035
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 16.09.2026
09:00 am - 5:00 pm
Thursday, 17.09.2026
09:00 am - 4:30 pm
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
5390
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number:
32035
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Personnel marketing training - successfully recruiting new employees
The increasing shortage of skilled workers is creating a very tense situation on the labor market. In many cases, the relationship between applicants and companies has been reversed. It is not the applicants who have to show their best side in order to be chosen by their future employer, but companies increasingly have to compete for applicants and position themselves as an attractive employer. Employer branding and personnel marketing can therefore be the decisive factor as to why competent applicants do not opt for another employer. With know-how that can be acquired in this HR marketing training , for example, you can strengthen your HR department and increase your chances of recruiting capable employees.
Those who are active in personnel marketing are usually rewarded
Today's "applicant market" forces companies to show their best side if they want to attract well-trained, competent and committed employees . It is also extremely important to use the right channels and show your presence on the job market. After all, it is no longer enough to place an advertisement in a well-known daily newspaper to reach a sufficient number of applicants. Young applicants are active in social networks, on the internet or can be reached via events. Similar rules apply to modern personnel marketing as to traditional marketing . If you know your target group, their needs, preferred communication channels and interests, you have a clear advantage in recruiting. This personnel marketing training course provides attendees with the practical know-how they need to successfully acquire the right specialists for their company in a targeted manner.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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