E-mail marketing compact

Strategically integrating email marketing

• When to use email marketing and when not to.
• Optimally combine print and e-mail.
• Do's and Dont's.
• Forms of e-mail marketing.

The most important legal provisions

Acquiring e-mail addresses and maintaining mailing lists

• Optimize registration on the webshop.
• Reduce address loss due to relocations and unsubscriptions.
• What needs to be considered when renting addresses?
• Other ways to obtain e-mail addresses legally.

Design of professional e-mailings and newsletters

• How your e-mail stands out from the flood of e-mails in the inbox.
• Write more effective subject lines.
• Structure, text layout and design of a newsletter.
• What content and scope is best received?
• Practical examples of successful newsletters.
• The right text-to-image ratio.
• The most common design errors.
• Optimization for smartphones.

Professional shipping technology

• Increase the deliverability of e-mails.
• The right shipping time and frequency.
• Avoid newsletters being blocked by spam filters.
• How deregistrations are reduced.
• Which shipping software is the right one?

Evaluation of e-mail campaigns

• The most important key figures for measuring success.
• What you can learn from user behavior.
• Criteria for software selection.
• Connection to CRM systems.
• What you should look out for in email agencies.

Evaluation of your own e-mailings or newsletters

• You submit your documents before the training . You will receive professional feedback and suggestions for optimization during the training .