Contents
When and why do you perceive customers as "difficult"?
- Personal attitude.
- Take the customer's point of view.
- Information avoids complaints.
- Difference between a claim and a complaint.
The psychology of complaints and grievances
- Self-image and external image.
- Why customers don't complain or complain.
- What effect do we have on our customers?
- Recognize and deal with behavioral tendencies.
- Dealing with personal attacks.
- Find the right choice of words and arguments.
Successful complaints and grievance management
- Basics of complaints and grievance handling.
- Dealing with complainers, grumblers and "unjustified" complaints.
- Avoid typical mistakes and blunders.
- Organizational measures.
- Acceptance, processing, reporting - optimize internal processes.
- Prevent, understand and accept contradictory decisions, e.g. by superiors.
- To what extent can "artificial intelligence (AI)" provide support?
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn how complaints arise and how to deal with them professionally.
- You will gain a deep understanding and "tools" for dealing with difficult customers that will help you to take the right action in an emergency.
- You have the opportunity to discuss difficult situations from your day-to-day business and look for better solutions.
- They recognize that a complaining customer is not a misfortune, but on the contrary an opportunity for customer orientation.
Methods
Intensive, practice-oriented training with many examples from everyday working life. Balanced mix of trainer input, group work and practical exercises.
Recommended for
Specialists and managers at all hierarchical levels who have direct customer contact.
Further recommendations for "Complaint management: using complaints as an opportunity"
Attendees comments
"Speakers unbeatable as a team. Topic conveyed in an interesting and varied way!"

"The training was perfectly conducted! Entertaining, interesting, informative and personal. Ergo: It couldn't have been better!"

"The event was very well organized and also very well prepared in terms of content. Trainer is TOP!"

Seminar evaluation for "Complaint management: using complaints as an opportunity"







The speaker Ursula Düsterhöft on the topic:
"In many cases, dealing with complaints is also a conflict situation for the employee. The emotional component is often higher than it should be. This is why it is so important, especially in the service sector, to prepare all employees with direct customer contact intensively for such situations. In this training , the psychological background to the emergence of complaints is explained and the best possible conflict-free handling of complaints is practised."
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Start dates and details
Monday, 02.06.2025
09:00 am - 5:00 pm
Tuesday, 03.06.2025
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 17.09.2025
09:00 am - 5:00 pm
Thursday, 18.09.2025
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 20.10.2025
09:00 am - 5:00 pm
Tuesday, 21.10.2025
09:00 am - 4:00 pm
Thursday, 11.12.2025
09:00 am - 5:00 pm
Friday, 12.12.2025
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 09.02.2026
09:00 am - 5:00 pm
Tuesday, 10.02.2026
09:00 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Further training in complaints management
Why can companies hardly do without complaints management? Customer satisfaction is one of the most important prerequisites for the long-term success of a company, as it represents an important sales factor. Damage to a company's image caused by faulty goods, unreliable services or disorganized processes can happen quickly - making it all the more important to compensate for customer dissatisfaction with suitable complaints management.