Contents
sales persons - roles, tasks and responsibilities
- Who are my potential (conflictpartners?
- Successful together.
- Priorities in sales - how to proactively avoid unnecessary conflicts.
Basics of communication, special features in distribution and sales
- Factual and relationship level.
- Establish and actively manage sustainable relationships with external and internal customers.
- Recognize personality types and communicate in a customer-oriented way.
Recognizing and understanding conflicts - the basics of conflict management
- Own attitude to conflicts.
- Distinguish between different types of conflict.
- Recognize and analyze potential conflicts.
- Stages of escalation - avoiding conflict spirals.
Professional conflict management in sales: developing conflict strategies
- The conflict resolution process.
- Develop conflict resolution strategies.
- Conflict management and resolution.
- Self-reflection.
Conducting conflict discussions constructively
- Practicing typical conflict situations with internal and external partners from your practice.
- Conflicts due to customer complaints.
- Sale of price increases and/or additional services.
- Conflicts with external service providers.
Professional interviewing: interview structure and organization
- Develop conflict resolution techniques and actively apply them in discussions.
- Recognize the needs of those involved in the conflict.
- Dealing with criticism and resistance.
- Breaking down psychological barriers, maintaining emotional control in the conversation.
- Make sustainable agreements.
- Treatment of sales-specific practical cases.
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
In this training course, you will use numerous practical cases from distribution and sales and your own examples to practise how to
- Recognize and understand tensions at an early stage,
- develop effective conflict resolution strategies,
- Conduct conflict discussions actively and constructively,
- use conversation techniques effectively and resolve conflicts and
- reach sustainable agreements with your customers, colleagues and business partners .
Make your personal contribution to increasing sales and to the success of your company with the new insights you will gain from this training!
Methods
Training situations based on practical cases from the participants, individual feedback, exercises/group work, discussion of examples, exchange of experiences, reflection, keynote speeches.
Training situations based on practical cases from the participants, individual feedback, exercises/group work, discussion of examples, exchange of experience, reflection, keynote speeches.
Recommended for
sales persons, sales managers, key account managers and other sales-related employees who want to professionalize their conflict management or take on conflict-laden tasks in distribution and sales .
Further recommendations for "Conflict management for sales"
Attendees comments
"I particularly liked the interactive design of the seminar, the good mix between theory and practice and the group size."
Seminar evaluation for "Conflict management for sales"
5449
Start dates and details
Tuesday, 02.09.2025
09:00 am - 5:00 pm
Wednesday, 03.09.2025
08:30 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Tuesday, 09.12.2025
09:00 am - 5:00 pm
Wednesday, 10.12.2025
08:30 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 04.03.2026
09:00 am - 5:00 pm
Thursday, 05.03.2026
08:30 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 15.06.2026
09:00 am - 5:00 pm
Tuesday, 16.06.2026
08:30 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 30.09.2026
09:00 am - 5:00 pm
Thursday, 01.10.2026
08:30 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Training is guaranteed to take placeThe participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
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