Avoid greenwashing with the EU EmpCo and Green Claims Directive

The EmpCo Directive, the Green Claims Directive (GCD), and Competition Law – Legal Framework

• Legal framework and background.
• Scope of EU regulations - Are there exceptions?
• Differentiation between EmpCo and GCD.
• Timing - When will EmpCo and the GCD come into force?
• What sanctions and penalties are there?

The rules 

• The 10 rules of EmpCo and the GCD.
• Differentiation - what is greenwashing and what is not?
• Differences between B2B and B2C.
• Application of regulations in the media and specific cases.
• Specific examples from the participants are worked on together in the training .

Analysis and Actions

• Identifying Green Claims - Green Claims Audit
• Processes and Structures—Efficiency Instead of Endless Coordination Loops
• Safety for Marketing Teams - Green Claims Editorial Guidelines

Avoid greenwashing

• The most common greenwashing traps.
• How to avoid greenwashing in advance.
• Best & Worst Practice.

Implementation - Communicate creatively

• Editing and picture editing - exercises.
• For product design, marketing corporate communications, PR, social media, online and print.
• Tips & tricks for organization and processes.

Artificial Intelligence - Tools for Sustainability Communication

• Using AI Tools Effectively and Safely
• From Content Creation and Editing to AI Agents
• Climate Risk and AI - Calculating and Managing Impact