Candidate experience in recruiting: EVERY applicant contact counts!

Shaping applicants' experiences in a positive way

This training is held in German.
To be successful in recruiting, companies must learn to think and act in terms of applicants . But how and where to start? Candidate experience management determines how applicants experience the respective employer brand during the application process, with the aim of transforming every touchpoint with the potential employer into a positive, motivating experience for applicants . In this training , you will learn how you can practically apply the concept of Candidate Experience to your recruiting processes.

Contents

Understanding the "Candidate Journey"

  • The application process candidates.

Effects and impacts

  • The largest German candidate experience study in a compact overview.

What applicants want

  • applicants ' expectations of employers in the context of job searches and applications.

Examine touchpoints

  • Analysis of points of contact between employer brand and applicants.

Ideas and best practices

  • Useful and instructive examples of positive and negative applicant experiences.

The role of technology

  • Mobile recruiting and online experiences.

User Design

  • Designing efficient application processes from the target group's perspective.
  • Adaptation of methods from user design for applicant-oriented touchpoints.

Candidate experience management: successfully launching projects

  • How do you set up the topic correctly internally? What steps are involved?
  • Involvement of specialist departments and other stakeholders.

Measure and optimize candidate experience

  • Qualitative and quantitative measurement methods.

Employer brand and candidate experience

  • Credible and tangible: Employer brand in operational recruitment.

Particularly important touchpoints under the CandEx magnifying glass

  • Job advertisements, career website, applicant management system, interviews and career fairs.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will learn how you can practically apply the concept of Candidate Experience to your recruiting processes.
  • You know the requirements of applicants for recruiting companies based on the extensive Candidate Experience Study.
  • You will be taught methods with which you can capture your applicants ' world of experience and optimize it step by step.
  • You will receive feedback from colleagues on your career website.
  • You know how you can have a positive influence on the candidate experience of your applicants , even with small changes.

Methods

Short presentations, moderation, small group work, practical exercises, collegial touchpoint analysis with feedback on your own career website.

Recommended for

Employees and managers from the HR and recruiting sector, recruiters, employer brand managers.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Candidate experience in recruiting: EVERY applicant contact counts!"

Attendees comments

"Simply a top seminar provider for the HR sector!"

Jessica Kames
HÄVG Hausärztliche Vertragsgemeinschaft AG

"I liked the direct feedback based on my own career page, the fact that I received direct feedback on open questions and was given relevant tools to optimize my own weak points."

Vanessa Kauhs
LBS North

"A very competent lecturer, who conveyed a great mix of content and experience. Good time management between course and breaks (a very well thought-out concept for an online seminar)"

Marco Andris
Haufe-Lexware GmbH & Co KG

"Good overall content, feedback on original examples from companies of the other participants and my company."

Peggy Jensen
mh:n

Seminar evaluation for "Candidate experience in recruiting: EVERY applicant contact counts!"

4.5 from 5
with 123 reviews
training content:
4.4
Content comprehensibility:
4.7
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.8
Method variety:
4.4
View into the product

Here you can get impressions of the training as well as information about the training topic.

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Articles, interviews or whitepapers on the topic

Employer branding: utilize advantages - avoid mistakes

The forecast for the future is already largely a reality: the job market is already an application market for many profiles. The "battle" for the best talent has begun. The supposed reason: a shortage of skilled workers. Depending on the industry, this may be true, but there is also criticism of the term. In 2015, it was voted "bad word of the year". It exists after [...]

Learn more here

Candidate experience - top or flop?

The shift from an employer to an employee market has long since taken place: The demand for employees exceeds the supply. Today, the only way to convince suitable talent and attract them to your organization is through a positive candidate experience. But what appeals to potential candidates ? What will convince them? Consistently good experiences throughout the entire recruiting process are now a [...]

Learn more here

On-site training together
Booking number
2266
€ 1.440,- plus VAT
2 days
in Munich
on 17.11.2025
German
In-person trainings
Joint online training
Booking number
31982
€ 1.440,- plus VAT
2 days
Online
2 Events
German
Live online events
Train several employees internally
Pricing upon request
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  • Directly at your premises or online
  • Cost advantage from 5 participants
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2 days
In-person or Online

This training is available as part of course:

E-Recruiting Expert

Start dates and details

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08.09.2025
Live-Online
Booking number: 31982
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 08.09.2025

09:00 am - 5:00 pm

Tuesday, 09.09.2025

09:00 am - 5:00 pm

17.11.2025
Munich
Booking number: 2266
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
Adina Apartment Hotel München
Adina Apartment Hotel Munich
Atelierstr. 22, 81671 Munich
Room rate: € 148,39 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 17.11.2025

09:00 am - 5:00 pm

Tuesday, 18.11.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
02.03.2026
Live-Online
Booking number: 31982
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 02.03.2026

09:00 am - 5:00 pm

Tuesday, 03.03.2026

09:00 am - 5:00 pm

Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 2266
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 31982
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
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