Certified Account Manager - Advanced

Compulsory module 1: 2 days in person or live online

Selling professionally II

• Fundamentals of sales psychology.
• Manage customer relationships.
• Evaluate customer potential.
• Customer-oriented argumentation and persuasion strategies.
• AI as a sparring partner for strong wording and follow-ups.

Compulsory module 2: 2 days in person or live online

Negotiation training for sales professionals

• Professional preparation for negotiations—with artificial intelligence.
• Strategic conversation techniques – guidelines for achieving goals.
• Psychology of negotiation – positively influencing the negotiation climate.
• Conduct negotiations confidently—authentically and with quick wit.
• Challenging negotiation situations – calmly mastering difficult situations.

Lessons Learned
After completing the training, you will receive a summary of the exam-relevant content via your learning environment to help you prepare for your final exam.

final exam E-exam: Certified Account Manager - Advanced (45 min.)

STEP 2 Advanced
Successfully conducting sales talks and negotiations in sales.

You will deepen your knowledge and practice the most important aspects of sales preparation, negotiation, and follow-up, thereby laying a solid foundation for successful sales activities. After completing this intensive module, you will be able to act confidently and successfully and master the full range of tasks required of a salesperson.

You can decide flexibly when and where you want to take the individual compulsory modules. We recommend completing the modules in the order listed within approximately 1 to 2 years and then taking the final written exam. Compulsory modules can be waived if you can provide proof of relevant qualifications.

With this practical second step of the "certified Manager" training program, you will lay the foundation for your successful career as an account manager in sales. In three steps, you will acquire versatile technical, methodological, and negotiation skills. After completing this training, you will be able to master your challenges and better achieve your goals.