training
This training is held in German.
The transformation of the internet is creating a wide range of new opportunities for your marketing. The challenge for you is to distinguish between sensible developments and hyped-up hype. In this training , you will learn the basics and tools for effective online marketing. You will learn how to plan and implement an online presence effectively, which functionalities and marketing measures promise success and how these can be managed effectively on the web.
Online marketing compact PLUS
Compulsory seminar (attendance or online)
2 days
Online marketing compact
Final examination
approx. 30 min.
E-exam "Online marketing compact"
The course includes a compulsory seminar and an e-examination. The course should be completed within two years.
You will receive a certificate of completion from the Haufe Akademie as proof of the skills you have acquired in the seminars.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You have successfully mastered the use of various web communication tools.
- You can prepare online marketing measures, implement them effectively and use efficient analysis and control tools.
- You can correctly assess the opportunities and risks of different web technologies for your company.
- You will enrich your marketing knowledge with innovative, effective and cost-effective marketing and communication tools from online marketing.
- You receive new impetus for your company.
Recommended for
Specialists and managers from the fields of PR, marketing, product management, advertising, communication. Those responsible for internet, intranet, extranet and portal projects, online careercareer changers, decision makers in medium-sized companies. The training offers participants with little or no previous knowledge an introduction to online marketing. Technical knowledge is not required.
Final examination
Examination requirements
Prerequisite is the completion of the compulsory seminar.
Form of examination
Written final exam, e-exam. To save you travel costs and time, you can take them on your computer at home or at work.
Exam contents
The training content of the compulsory module is tested in written form (time required: approx. 30 minutes). The e-exam can be taken as soon as the training has been completed.
After successfully passing the final exam, you will receive the recognized Haufe Akademie "Online marketing kompakt" certificate.
Further recommendations for "Online marketing kompakt PLUS"
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
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