Training
This training is held in German.
Informative, understandable texts and interesting, entertaining articles: These are two of the most important success factors for professional corporate communications. But how do you, as a writer, achieve this? Which text formats offer a solid, universally applicable foundation, from intranets to press releases to customer magazines? And how do you capture your target audiences? You'll learn all this and much more in this focused online writing training. You can immediately try out everything you learn with topics from your company. In between, you'll do a few simple, inspiring style exercises to stimulate your creativity.
Module 1: training training
approx. 6 hours
Factual and understandable texts
Factual and understandable texts
- Factual news: structure and language, informative text with the W's, snappy quotes, headline.
- Comprehensibility: Target groups, 3 helpful style rules.
- Creative writing (I): alternating sentences instead of SPO.
- Exciting interview (I): structure and style.
Module 2: Self-study phase
approx. 1 hour
Module 3: training training
approx. 6 hours
Exciting and curiosity-generating texts
Exciting and curiosity-generating texts
- Exciting interview (II): The 3-stage charge, more than just questions.
- Creative writing (II): Drama and contrast, poets and thinkers.
- Web teasers for more clicks: structure and style, SEO headline, triggering curiosity.
Module 4: Self-study phase
approx. 1 hour
Interactive self-learning program
Interactive self-learning program
Exercises to deepen what you have learned in the online training with text exercises and multiple-choice questions.
Module 5: Self-study phase
approx. 1.5 hours
Writing exercise with professional feedback
Writing exercise with professional feedback
After the live online training, every participant writes a news item, a web teaser or a short interview and, if desired, receives individual, written professional feedback from the trainer with constructive tips and suggestions on strategy, structure and writing style by e-mail.
Contents
Live online training plus professional text feedback
Module 1: Online training “Factual and understandable texts”
- Factual news: structure and language, informative text with the W's, snappy quotes, headline.
- Comprehensibility: Target groups, 3 helpful style rules.
- Creative writing (I): alternating sentences instead of SPO.
- Exciting interview (I): structure and style.
Module 2: Homework
- Text homework to deepen what was learned in the online training.
Module 3: Online training “Exciting and curiosity-generating texts”
- Exciting interview (II): The 3-stage charge, more than just questions.
- Creative writing (II): Drama and contrast, poets and thinkers.
- Web teasers for more clicks: structure and style, SEO headline, triggering curiosity.
Module 4: Interactive self-learning program
- Exercises to deepen what you have learned in the webinars with text exercises and multiple-choice questions.
Module 5: Writing exercise with professional feedback
- After the live online training, every participant writes a news item, a web teaser or a short interview and, if desired, receives individual, written professional feedback from the trainer with constructive tips and suggestions on strategy, structure and writing style by e-mail.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You can present information clearly and interestingly.
- You practice with your own topics and have something (almost) ready for publication.
- You will learn what you should consider when writing for different target groups.
- They encourage your creativity and try things out.
- You understand what makes a web teaser a click magnet.
- You will learn how to make your texts understandable for the reader.
- You write news, web teasers, interviews, headlines.
- You will deepen your new knowledge with a small self-study program.
- Plus: Your individual feedback for the text you subsequently submit (news, web teaser, short interview).
- Live online training: You can participate conveniently and time-savingly from your home or office computer. There are no travel or accommodation costs.
- Please make sure that you have a stable internet connection.
Methods
Interactive live online training with a professional writer. Trainer input, numerous writing, text analysis, and editing exercises, and constructive text feedback. Group and individual work, exchange of experiences, and self-study program. Follow-up: Writing a text for in-depth study with individual text feedback from the professional.
Important: You will practice with topics and texts from your company - please have them ready.
Recommended for
Employees and (cross) newcomers Corporate communications/internal and external communications, press and public relations, PR-oriented online marketing. Specialists and managers who supply or evaluate texts for print or website. Also for part-time employees and re-entrants suitable.
Further recommendations for “Crash course in writing for corporate communications”
Seminar evaluation of “Crash course writing for corporate communications”
4.5 from 5
with 8 ratings
training content:
4.2
Content comprehensibility:
4.4
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.8
Method variety:
4.2
Joint online training
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
Total duration: 15.5 hours: 2 webinars of approx. 6 hours each, 3 self-study phases: approx. 3.5 hours
In-person or Online
Start dates and details
03.07.2025
Live online
Booking number:
31310
€ 1.290,- plus VAT.
€ 1,535.10 incl. VAT.
Course
zoom
Modules
Total duration: 15.5 hours: 2 webinars of approx. 6 hours each, 3 self-study phases: approx. 3.5 hours
Limited number of participants
training training
Factual and understandable texts
Date
03.07.2025
Course
zoom
Schedule
Start 12:30, end approx. 18:30
training training
Exciting and curiosity-generating texts
Date
04.07.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 4:00 pm
09.10.2025
Live online
Booking number:
31310
€ 1.290,- plus VAT.
€ 1,535.10 incl. VAT.
Course
zoom
Modules
Total duration: 15.5 hours: 2 webinars of approx. 6 hours each, 3 self-study phases: approx. 3.5 hours
Limited number of participants
training training
Factual and understandable texts
Date
09.10.2025
Course
zoom
Schedule
Start 9:30 a.m., end approx. 3:30 p.m.
training training
Exciting and curiosity-generating texts
Date
10.10.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 4:00 pm
Booking number:
31310
€ 1.290,- plus VAT.
€ 1,535.10 incl. VAT.
Details
Total duration: 15.5 hours: 2 webinars of approx. 6 hours each, 3 self-study phases: approx. 3.5 hours
Limited number of participants
Booking number:
31310
€ 1.290,- plus VAT.
€ 1,535.10 incl. VAT.
Details
Total duration: 15.5 hours: 2 webinars of approx. 6 hours each, 3 self-study phases: approx. 3.5 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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