Training
This training is held in German.
Every corporate communication needs professional copywriting expertise - even in the age of AI. How do you bridge the gap between informing and entertaining? What does cool news need for different target groups? What makes articles for online, press and specialist audiences easy to read? How does an exciting report or an interesting interview start, even if the topic seems boring? And what style rules and AI skills do you really need?
In this focused online writing training course, you will learn the most important things and try them out right away with your company topics. You use the AI as an assistant.
Module 1: training training
approx. 6 hours
Factual and understandable texts
Factual and understandable texts
- Factual news: structure and language, informative text with the W's, snappy quotes, headline.
- Comprehensibility: Target groups, 3 helpful style rules.
- Creative writing (I): alternating sentences instead of SPO.
- Exciting interview (I): structure and style.
Module 2: Self-study phase
approx. 1 hour
Module 3: training training
approx. 6 hours
Exciting and curiosity-generating texts
Exciting and curiosity-generating texts
- Exciting interview (II): The 3-stage charge, more than just questions.
- Creative writing (II): Drama and contrast, poets and thinkers.
- Web teasers for more clicks: structure and style, SEO headline, triggering curiosity.
Module 4: Self-study phase
approx. 1 hour
Interactive self-learning program
Interactive self-learning program
Exercises to deepen what you have learned in the online training with text exercises and multiple-choice questions.
Module 5: Self-study phase
approx. 1.5 hours
Writing exercise with professional feedback
Writing exercise with professional feedback
After the live online training, every participant writes a news item, a web teaser or a short interview and, if desired, receives individual, written professional feedback from the trainer with constructive tips and suggestions on strategy, structure and writing style by e-mail.
Contents
Live online training plus professional text feedback
Module 1: Online training "Factual and comprehensible texts" (with AI)
- Informative news: structure, style, quotation, headline.
- AI as an assistant: targeted prompts.
- target groups.
- 3 sensible style rules.
- Write more creatively: Alternate sentences instead of SPO, use AI.
- Briefing Homework (interview or article introduction).
Module 2: Homework
- Text homework to consolidate what you have learned.
Module 3: Online training "Exciting and curiosity-generating texts" (with AI)
- 3 levels of emotional charge.
- Storytelling and head cinema.
- Headlines (factual, easy to read, SEO).
- Tickle creativity, stimulate curiosity - with and without AI.
- Webteaser as an all-rounder.
Module 4: Self-study program
- Exercises to consolidate what you have learned in the webinars (text exercises and multiple-choice questions).
Module 5: Writing exercise with professional feedback
- Afterwards, the participants write news, web teasers or short interviews on their own (without AI) and, if desired, receive individual professional feedback from the trainer by e-mail with constructive tips and suggestions on strategy, structure and writing style.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You can formulate information in a clear and interesting way.
- You are practicing with your own topics and have something (almost) ready for publication.
- You will learn what you should consider when writing texts for different target groups.
- You know how to use AI as an assistant and know good prompts.
- You encourage your creativity and try things out.
- You understand what makes a web teaser a click magnet.
- You will learn how to make your texts understandable for readers.
- You write news, web teasers, interviews or creative introductions, headlines.
- You deepen your new knowledge with a small self-study program.
- Plus: your individual feedback for the text you send in afterwards (news, web teaser, short interview).
- Live online training: You take part from the comfort of your home or office, saving time. There are no travel or accommodation costs.
- Please make sure that you have a stable internet connection and AI available.
Methods
Interactive live online training with a professional writer. Trainer input, numerous writing, text analysis, and editing exercises, and constructive text feedback. Group and individual work, exchange of experiences, and self-study program. Follow-up: Writing a text for in-depth study with individual text feedback from the professional.
Important:
- You practice with your own topics and texts from your company - please be prepared.
- Possible AI tools, e.g. ChatGPT, Copilot.
The following third-party tool can be used in the event:
Recommended for
employees and (lateralnewcomers in corporate communications / internal and external communications, press and public relations, PR-oriented online marketing. Specialists and managers who deliver or evaluate texts for print or websites. Also suitable for part-time employees and re-entrants .
Further recommendations for “Crash course in writing for corporate communications”
Joint online training
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
Total duration: 15.5 hours: 2 webinars of approx. 6 hours each, 3 self-study phases: approx. 3.5 hours
In-person or Online
Ratings and feedback from our participants
4.5
8
Ratings
training content:
4.2
Content comprehensibility:
4.4
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.8
Method variety:
4.2
Start dates and details
23.10.2025
Live online
Booking number:
31310
€ 1.290,- plus VAT.
€ 1,535.10 incl. VAT.
Course
zoom
Modules
Total duration: 15.5 hours: 2 webinars of approx. 6 hours each, 3 self-study phases: approx. 3.5 hours
Limited number of participants
training training
Factual and understandable texts
Date
23.10.2025
Course
zoom
Schedule
Start 9:30 a.m., end approx. 3:30 p.m.
training training
Exciting and curiosity-generating texts
Date
24.10.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 4:00 pm
07.05.2026
Live online
Booking number:
31310
€ 1.290,- plus VAT.
€ 1,535.10 incl. VAT.
Course
zoom
Modules
Total duration: 15.5 hours: 2 webinars of approx. 6 hours each, 3 self-study phases: approx. 3.5 hours
Limited number of participants
training training
Factual and understandable texts
Date
07.05.2026
Course
zoom
Schedule
Start 12:30, end approx. 18:30
training training
Exciting and curiosity-generating texts
Date
08.05.2026
Course
zoom
Schedule
Start 10:00 am, end approx. 4:00 pm
Booking number:
31310
€ 1.290,- plus VAT.
€ 1,535.10 incl. VAT.
Details
Total duration: 15.5 hours: 2 webinars of approx. 6 hours each, 3 self-study phases: approx. 3.5 hours
Limited number of participants
Booking number:
31310
€ 1.290,- plus VAT.
€ 1,535.10 incl. VAT.
Details
Total duration: 15.5 hours: 2 webinars of approx. 6 hours each, 3 self-study phases: approx. 3.5 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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Munzinger Str. 9
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