Training
This training is held in German.
Good texts help you to sell products and services. Focus on the customers and their benefits: clearly and comprehensibly, in conversation and in all advertising media, e.g. apps, mobile sites, websites, mailings, social media posts, brochures and advertisements. If you write in a reader-oriented and activating way, your texts will be successful. In this training course, you will learn the basics of copywriting using practical examples and get to know proven techniques.
Contents
Create a good starting position
- Briefing and re-briefing.
- Overcoming writer's block.
- Creativity techniques: How to come up with new ideas.
Step by step to a convincing text
- Dialog method according to Prof. Vögele.
- With a targeted concept and plan.
Your tools of the trade
- Language for all the senses: concrete, vivid, lively.
- Brain-friendly writing with positive formulations.
- Comprehensible text: simply short, clear and precise.
- Convincing arguments: Benefit, benefit, action!
"I don't like" does not help
- Checklists and assessment criteria for texts.
- Developing, revising and evaluating your own and other people's texts.
Aspects that inspire your texts
- Meaning and effect of language.
- Findings from comprehensibility research.
Put your message in the right light
- Structure and dramaturgy.
- Type and effect of visual highlighting.
- Reading curve.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You are more confident in writing and evaluating contemporary texts.
- You can write comprehensible, reader-oriented texts.
- The quality of your texts is noticeably higher.
- The argumentation in your texts is more benefit-oriented and convincing.
- Your texts contribute to the image building and image maintenance of your company.
- You have clear criteria and well-founded arguments for internal and external clients as well as external service providers.
- You work on your own texts during the training, receive individual feedback and can take away a text that is ready to print.
Methods
Keynote speech, analysis of examples, practical exercises and group work with discussion of the results. You will work systematically on your own texts to apply your findings. You will receive concrete tips, valuable suggestions and useful arguments for your practice.
Bring your laptop and your own texts.
Recommended for
Specialists and managers from marketing, advertising and communication, product management and sales as well as entrepreneurs, managing directors and freelancers who want to write their own advertising copy and assess purchased texts with confidence.
Further recommendations for "Successful texts for marketing and product management"
Attendees comments
"The training offers lots of practical exercises and good tips for practical use."
Beate Höhnle
Constance
"The training was very lively and varied."
Chantal Alves
Landesbank Berlin Investment GmbH (LBB-INVEST)
"I particularly liked the creativity techniques and practicing on "real" examples. The instructor was flexible and always ready to answer questions."
Stephanie Zeiffer
Sto AG, Stühlingen
"Very interesting and varied presentation with great practical relevance! The entire process was also perfect."
Miriam Hoffmeister
Hogrefe-Verlag GmbH & Co KG, Göttingen
"Good participants in the group, super trainer and great process with the learning platform."
Jessica Deiss
Weitmann & Konrad GmbH & Co. KG
"I particularly liked the group work and learning from the different perspectives of the participants."
Denise Klettenheimer
HOMAG Plattenaufteiltechnik GmbH
"I particularly enjoyed working on my own text."
Melina Buck
Holcim (Southern Germany) GmbH
Seminar evaluation for "Successful texts for marketing and product management"
4.6 from 5
with 492 reviews
training content:
4.4
Content comprehensibility:
4.8
Practical relevance:
4.5
Trainer expertise:
4.9
Participant orientation:
4.8
Method variety:
4.6
On-site training together
Booking number
8926
8926
€ 1.590,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Booking number
32460
32460
€ 1.590,-
plus VAT
2 days
Online
on 14.10.2025
German
Start dates and details
25.09.2025
Stuttgart
Booking number:
8926
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 25.09.2025
09:00 am - 5:00 pm
Friday, 26.09.2025
08:30 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
14.10.2025
Live-Online
Booking number:
32460
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 14.10.2025
09:00 am - 5:00 pm
Wednesday, 15.10.2025
08:30 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
01.12.2025
Düsseldorf
Booking number:
8926
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 01.12.2025
09:00 am - 5:00 pm
Tuesday, 02.12.2025
08:30 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.03.2026
Hamburg
Booking number:
8926
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 11.03.2026
09:00 am - 5:00 pm
Thursday, 12.03.2026
08:30 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
The next booking ensures this course will take place
Booking number:
8926
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32460
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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