Contents
SEO in the marketing mix
- Classification in digital marketing.
- Understand intention and context.
- Integration of AIO (Artificial Intelligence Optimization) into the SEO strategy.
Keyword analysis
- Keyword research - find keywords and topics.
- Analyze keywords using important metrics.
Create content
- Improve page architecture.
- Writing the page title and meta description.
Technical SEO
- Avoid duplicate content.
Linkearning & Digital Mentions
- Strategic approaches to building good backlinks.
- Artificial Intelligence Optimization (AIO).
Analysis and performance measurement
- Important SEO key figures.
- Evaluation of the SEO measures.
SEO tools in use
- z. e.g. SISTRIX, Ahrefs, Screaming Frog.
Learning environment
Your benefit
- You will receive an overview of the current developments and concrete application possibilities of AI.
- You know the mindset for successful search engine optimization and understand users and context.
- You will gain an insight into the most important SEO tools.
- They know about the technical aspects of search engine optimization and can identify errors.
- You will learn how to set up your company for the AI search.
- You will learn about ways to build sustainable backlinks.
- You know the most important SEO key figures.
Methods
Live webinar with presentation, Q & A session: discussion of examples and questions from participants.
Recommended for
Specialists and managers from (online) marketing, communication, PR, advertising, product management and e-commerce.
Further recommendations for "SEO 2025"
Attendees comments
"I particularly liked the pragmatic tips and tricks and the fact that it was very user-friendly and practical."
Seminar evaluation for "SEO 2025"
Start dates and details
Thursday, 10.07.2025
09:00 am - 12:00 pm
Thursday, 09.10.2025
09:00 am - 12:00 pm
Thursday, 15.01.2026
1:00 pm - 4:00 pm
Training is guaranteed to take placeAbout us – The Haufe Akademie
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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