Authentic selling: with personality and confidence to success

The first impression

• Mail etiquette and dealing with social media contacts.
• The importance of body language, a firm handshake and a well-groomed appearance.

Personal contact

• Recognize your own strengths and customer expectations.
• Recognize and define your own USP.
• Conduct needs and potential analyses elegantly in conversation.
• Mastering small talk with skillful topic selection, dealing with sensitive issues.
• The perfect elevator pitch.
• Leading/Pacing.

Binding communication

• Channel-appropriate communication and appropriate communication speed.
• Methods for effective follow-up and unobtrusive customer care.
• Processing of product features to arouse buying interest.
• Individual customer service strategies.

Effective customer acquisition and care

• Building and maintaining customer relationships to increase sales.
• Acquiring new customers for your company.
• Etiquette for customer invitations.
• Recognize and use your authenticity as a unique sales advantage.

Unpleasant conversations with the customer

• Develop strategies for effective complaint handling.
• Strategies for confident customer recovery.
• Work with your strengths to build sustainable customer relationships.