Create videos, photos and more with artificial intelligence

AI content for social media & content marketing

This training is held in German.
Artificial intelligence has turned the social media sector on its head in a very short space of time. Where efficiency and speed are a daily requirement, the use of AI applications is a game changer. Tools such as ChatGPT, ElevenLabs or Runway increase our content output. The potential is huge. Discover how you can generate captivating visual content with AI systems. In this online workshop, we will chat with ChatGPT, create artificially generated images, experiment with video creation and AI avatars and have a serenade composed and sung completely automatically.

Contents

Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence

Introduction to the basics of AI

  • What is generative AI and how does it work?
  • What can AI do and what can't it do?
  • AI-generated content and copyright.

Prompt Engineering

  • The role of prompts in generative AI models like ChatGPT.
  • How generative AI can help with finding ideas for social media content.
  • Better results with the right prompt structure.

Image generation with AI

  • What are diffusion models?
  • Introduction to the most common AI image generation tools (e.g. Dall-E).
  • Create mood and symbol images.

Video creation with AI

  • Image and sound editing with AI.
  • AI-supported video editing.
  • Artificially generated avatars (e.g. with HeyGen).
  • Creation of AI-generated video sequences (e.g. with Runway).
  • Creation of complete social media videos at the touch of a button (e.g. with Creatify).

Speech and music with AI

  • Artificial voice synthesis (e.g. with ElevenLabs).
  • Change emotions and style.
  • Clone your own voice.
  • Produce music with and without vocals with AI.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

  • You will gain an up-to-date insight into content production with the latest AI tools.
  • You know how to use the most popular AI tools in your social media practice.
  • They have a good understanding of what is possible with artificial intelligence and where its limits lie. 

After this training you can

  • Create AI-generated images, videos and voiceovers.
  • Write prompts that deliver satisfactory results.
  • Integrate artificial intelligence efficiently into your social media processes.

Methods

Trainer input, practical tips, practical exercises.

The following third-party tool can be used in the event:

Recommended for

Specialists/executives from social media, online marketing, marketing, content marketing, communication, press and public relations, advertising, e-commerce, sales, HR, product management as well as online editors, employees from companies, agencies and consulting firms.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Creating videos, photos & co. with artificial intelligence"

Seminar evaluation for "Creating videos, photos & co. with artificial intelligence"

4.6 from 5
with 25 ratings
training content:
4.6
Content comprehensibility:
4.8
Practical relevance:
4.3
Trainer expertise:
4.6
Participant orientation:
4.9
Method variety:
4.7
Joint online training
Booking number
36438
€ 840,- plus VAT
1 day
Online
5 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
1 day
In-person or Online

This training is available as part of course:

certified AI-Expert:in Marketing

Start dates and details

  Select time period
0 events
14.07.2025
Live-Online
Booking number: 36438
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Monday, 14.07.2025

09:00 am - 5:00 pm

21.08.2025
Live-Online
Booking number: 36438
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Thursday, 21.08.2025

09:00 am - 5:00 pm

30.10.2025
Live-Online
Booking number: 36438
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Thursday, 30.10.2025

09:00 am - 5:00 pm

15.12.2025
Live-Online
Booking number: 36438
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Monday, 15.12.2025

09:00 am - 5:00 pm

11.02.2026
Live-Online
Booking number: 36438
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Wednesday, 11.02.2026

09:00 am - 5:00 pm

Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
The next booking ensures this course will take place
Booking number: 36438
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Booking number: 36438
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses

Please note: We use third-party tools for selected events. Participants' personal data will be passed on to them for the purpose of implementing the training program. Further information can be found in our privacy policy.

In the event that Miro is used, you can voluntarily register with Miro for extended functionality and thus an optimal learning experience. Information on data processing can be found in Miro's privacy policy.

In the event that ChatGPT is used, please refer to OpenAI's privacy policy.

 

About us – The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Mon - Fri 8 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.