Contents
Introduction to the basics of AI
- What is generative AI and how does it work?
- What can AI do and what can't it do?
- AI-generated content and copyright.
Prompt Engineering
- The role of prompts in generative AI models like ChatGPT.
- How generative AI can help with finding ideas for social media content.
- Better results with the right prompt structure.
Image generation with AI
- What are diffusion models?
- Introduction to the most common AI image generation tools (e.g. Dall-E).
- Create mood and symbol images.
Video creation with AI
- Image and sound editing with AI.
- AI-supported video editing.
- Artificially generated avatars (e.g. with HeyGen).
- Creation of AI-generated video sequences (e.g. with Runway).
- Creation of complete social media videos at the touch of a button (e.g. with Creatify).
Speech and music with AI
- Artificial voice synthesis (e.g. with ElevenLabs).
- Change emotions and style.
- Clone your own voice.
- Produce music with and without vocals with AI.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will gain an up-to-date insight into content production with the latest AI tools.
- You know how to use the most popular AI tools in your social media practice.
- They have a good understanding of what is possible with artificial intelligence and where its limits lie.
After this training you can
- Create AI-generated images, videos and voiceovers.
- Write prompts that deliver satisfactory results.
- Integrate artificial intelligence efficiently into your social media processes.
Methods
Trainer input, practical tips, practical exercises.
Recommended for
Specialists/executives from social media, online marketing, marketing, content marketing, communication, press and public relations, advertising, e-commerce, sales, HR, product management as well as online editors, employees from companies, agencies and consulting firms.
Further recommendations for "Creating videos, photos & co. with artificial intelligence"
Seminar evaluation for "Creating videos, photos & co. with artificial intelligence"







Start dates and details

Monday, 14.07.2025
09:00 am - 5:00 pm

Thursday, 21.08.2025
09:00 am - 5:00 pm

Thursday, 30.10.2025
09:00 am - 5:00 pm

Monday, 15.12.2025
09:00 am - 5:00 pm

Wednesday, 11.02.2026
09:00 am - 5:00 pm
Please note: We use third-party tools for selected events. Participants' personal data will be passed on to them for the purpose of implementing the training program. Further information can be found in our privacy policy.
In the event that Miro is used, you can voluntarily register with Miro for extended functionality and thus an optimal learning experience. Information on data processing can be found in Miro's privacy policy.
In the event that ChatGPT is used, please refer to OpenAI's privacy policy.