training
This training is held in German.
Digitalization is significantly changing corporate communication. In this training , you will learn how to adapt and optimize your communication strategy in times of digital transformation, from the formulation of objectives to the media used. Whether public relations, internal communication or market and brand communication: by working on business cases and practical examples from your own day-to-day work, you will learn which communication measures and instruments are particularly promising for your company in an online and offline context.
Contents
Corporate Communications 4.0
- Presentation of central communication models.
- Social networks - what, who, when and how?
- Rethinking communication goals.
- Communicative and media usage behavior of the relevant target groups.
Basis for success: systematic planning
- Visualization and optimization of the communication process.
- Service Design Thinking: How the customer journey can support the development of modern communication campaigns.
- Concept and implementation in corporate communications.
- Implementation: Set up coordination and planning strategies with suitable communication tools and media in web, print and event; conceptualize processes and design.
- Integrate forms and tools of digital communication into corporate communications.
- Generate acceptance and support for the digital transformation among internal and external stakeholders.
- Successful interface management.
Budgeting and performance measurement
- Definition of measurement parameters, advantages and disadvantages of quantitative measurement parameters, budgeting, off- and online response measurement.
Practical workshop: Discussion and optimization of participants' practical cases
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will receive an overview of the most important planning steps in the development of modern corporate communications.
- You will learn about strategic measures for online and offline communication.
- You will learn which instruments and tools you can use to make your corporate communications particularly effective.
- You will learn modern, innovative approaches and methods for your communication campaigns and will be able to implement these in your company's practice immediately afterwards.
- You will learn which online and offline channels make sense for your company and can integrate social media profitably into your PR.
- Using practice-oriented case studies and business cases, you will learn in which areas the application of the methods and instruments you have learned is particularly worthwhile.
- You will learn about key figures and tools to measure the success of your communication measures.
Please bring your own laptop and current examples from your everyday work.
Methods
Trainer input, case/best-practice examples, exercises, processing of participant examples, exchange of experience and checklists, small group and individual work.
Recommended for
PR employees/managers, specialists and executives from the fields of communications, public relations, marketing and advertising in B2B and B2C.
Further recommendations for "Fit for Digital: Rethinking corporate communication"
Seminar evaluation for "Fit for Digital: Rethinking corporate communication"
4.5 from 5
with 38 ratings
training content:
4.4
Content comprehensibility:
4.5
Practical relevance:
4
Trainer expertise:
4.9
Participant orientation:
4.6
Method variety:
4
On-site training together
Booking number
4384
4384
€ 1.590,-
plus VAT
2 days
in Cologne
on 18.11.2025
German
Joint online training
Start dates and details
31.07.2025
Live-Online
Booking number:
33464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 31.07.2025
09:00 am - 5:00 pm
Friday, 01.08.2025
09:00 am - 5:00 pm
18.11.2025
Cologne
Booking number:
4384
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 18.11.2025
09:00 am - 5:00 pm
Wednesday, 19.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
12.03.2026
Live-Online
Booking number:
33464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 12.03.2026
09:00 am - 5:00 pm
Friday, 13.03.2026
09:00 am - 5:00 pm
Training is guaranteed to take place
Booking number:
4384
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
33464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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