4.5
1. The Foundation of a Digital Marketing Strategy
- Assessment, gap analysis, and goal setting.
- Changes in the B2B purchasing process.
- AI as a Strategic Lever in Marketing (Research, Analysis, GEO).
- The three types of AI in marketing: analytical AI (patterns & prioritization), generative AI (content & personalization), and agent-based AI (process automation).
- Determine the AI maturity level of your marketing—and define the next phase of expansion.
2. Target Customers & Psychology in Marketing
- Buyer Persona vs. Target Audience: In-Depth Profiling.
- Buying Center: Who Really Makes the Decisions?
- Behavioral Preferences (INSIGHTS MDI®) in Marketing Communication.
- Benefit Analysis and Value Proposition.
- AI-Powered Persona Research and Validation: Refine assumptions using AI and test them against real customers.
3. Inbound Marketing & Lead Generation
- From Push to Pull.
- Identify relevant touchpoints along the customer journey.
- SEO and GEO: Building Visibility in Search Engines and AI Systems.
- AI for keyword, topic, and "watering hole" research: find out faster where your ideal customers are searching.
- GEO in Depth: to be visible and recommended in AI-powered response systems (e.g., ChatGPT, Perplexity).
4. Content Marketing & Storytelling
- Content Concepts.
- Content formats, content grids, and recycling.
- AI-powered content creation—efficient, yet authentic.
- Content Recycling and Personalization with AI: One Core Concept, Many Variations Tailored to Specific Audiences
- Using Gated vs. Ungated Content Effectively.
5. Lead Nurturing
- Systematically Developing Leads: From Lead to MQL to SQL.
- When is a lead truly ready for sales?
- AI-Powered Lead Scoring: Prioritize leads based on purchase likelihood and intent signals.
6. Marketing Automation & Systems
- Processes before tools.
- Data-driven marketing and relevant KPIs (OKR, ROI).
7. The Revenue Team: Integrating Marketing and Sales
- Shared Goals (Goal Force) and Service Level Agreements (SLA).
- Clearly define the lead handoff process.
- AI-powered lead summaries for a seamless handoff to the sales team.
- In the " training " (Strategy Workshop), you’ll develop your own strategy document that can be implemented immediately.
- You'll learn how to strategically use AI for persona research, content, and SEO/GEO.
- You'll set up inbound processes that generate real leads.
- You'll learn how to systematically generate leads.
- You know how to integrate marketing and sales into a single revenue team.
- You can define digital marketing goals and set relevant KPIs.
- You'll build a marketing prompt library and use AI strategically for personas, content, SEO/GEO, and analytics.
Trainer input, best-practice examples, discussion, exchange of experience.
Specialists and executives in (online) marketing, communications, advertising, PR, and e-commerce who want to generate leads and ensure that marketing makes a measurable contribution to the company's success.
4776
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Digital marketing strategy"
Ratings and feedback from our participants
Start dates and details
Wednesday, 16.09.2026
09:00 am - 5:00 pm
Thursday, 17.09.2026
09:00 am - 5:00 pm
Monday, 07.12.2026
09:00 am - 5:00 pm
Tuesday, 08.12.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 08.03.2027
09:00 am - 5:00 pm
Tuesday, 09.03.2027
09:00 am - 5:00 pm
Thursday, June 10, 2027
09:00 am - 5:00 pm
Friday, June 11, 2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, September 28, 2027
09:00 am - 5:00 pm
Wednesday, September 29, 2027
09:00 am - 5:00 pm
The next booking ensures this course will take place- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
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