Training
This training is held in German.
Digital marketing is fast-moving. Yesterday, the topic of artificial intelligence (AI) was still a long way off, today it is on the boardroom agenda and is revolutionizing the way we think about marketing and sales. TikTok was too hip for a long time, but now there are clever ways to reach B2B target groups. This compact online training course will ensure that you can (re)start your career in full knowledge of what is currently happening. After a brief refresher on the technical basics, you will be given an overview of current developments and innovative methods for reaching target groups.
Contents
1st webinar:
Basics and current trends in marketing
- Overview of current developments in future-oriented methods.
- The importance of AI in the marketing context - today and in the future.
- Presentation of current marketing trends.
- Discussion of best practice examples and case studies.
- Practical exercise: Insight into and application of selected tools.
2nd webinar:
Application of current topics in your marketing strategy
- Methods for integrating new topics into existing marketing strategies.
- Use of AI to develop personalized customer experiences.
- Practical examples of personalized content and campaigns.
- Excursus: Current data protection regulations when approaching new customers.
- Practical exercise: Creation of an individual action plan for the integration of innovative marketing practices.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
You learn
- what new trends there are in marketing, which of them are important for you and how you can apply them in your work.
- whether and how you can use artificial intelligence in marketing.
- where the topic of data privacy currently stands and how you can reach your target groups in compliance with data protection regulations.
- how to develop a concrete action plan for the integration of innovative marketing practices.
Methods
Input with many active practical examples B2B/B2C, practical individual and team exercises as well as exchange of experience, work aids and checklists.
Recommended for
Anyone who wants to update their knowledge of (digital) marketing or prepare for a return to marketing after a longer break. Specialists and managers from the fields of marketing, online marketing, social media, communication & PR, content marketing, performance marketing, advertising, e-commerce, sales, product management, IT, Employees and managers from agencies.
Further recommendations for "Marketing Reloaded - the update for marketers"
Seminar evaluation for "Marketing Reloaded - the update for marketers"
4.3 from 5
with 12 ratings
training content:
3.9
Content comprehensibility:
4.6
Practical relevance:
4.2
Trainer expertise:
4.6
Participant orientation:
4.4
Method variety:
4.2
Joint online training
Start dates and details
06.08.2025
Live-Online
Booking number:
35302
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
2 x 4 hours
Limited number of participants
Wednesday, 06.08.2025
09:00 am - 1:00 pm
Wednesday, 13.08.2025
09:00 am - 1:00 pm
11.11.2025
Live-Online
Booking number:
35302
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
2 x 4 hours
Limited number of participants
Tuesday, 11.11.2025
09:00 am - 1:00 pm
Tuesday, 18.11.2025
09:00 am - 1:00 pm
05.02.2026
Live-Online
Booking number:
35302
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
2 x 4 hours
Limited number of participants
Thursday, 05.02.2026
09:00 am - 1:00 pm
Thursday, 12.02.2026
09:00 am - 1:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
35302
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Details
2 x 4 hours
Limited number of participants
Booking number:
35302
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Details
2 x 4 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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