Communication training for marketing and product management

The product and marketing manager as a communicative interface

• Challenges for communication.
• Communication models self-perception/perception of others; (non-)verbal communication.
• Appearance, inner attitude, rhetoric, body language.

Effective communication with internal/external service providers

• The briefing interview: structure, organization, content.
• Effective rhetoric, positive use of language, criteria for good comprehensibility.
• Recognize types of conversation.
• Recognize and prevent conflicts.
• Motivate, praise, give feedback.

Trade fairs, advice, complaints: customer-oriented discussions

• Conversation structure, structure.
• Counseling-oriented conversation.
• The complaint discussion as a customer loyalty tool.
• Listen actively, recognize customer wishes, prevent misunderstandings.
• Building and promoting sustainable customer relationships.
• Target group-oriented sales arguments: Convincing benefits and added value.
• Stand out positively from the competition.

Budget, goals and win-win: negotiating skills for success!

• Preparing, conducting and following up negotiations.
• Use question types and techniques in a targeted manner.
• Negotiate cooperatively with the Harvard principle.
• The 3-step argumentation strategy.
• Control and dissolve blockages.
• Rapport: directing conversations with your head and body.

Product information, marketing ideas: effective presentations

• Develop the individual presentation structure.
• Authentic and audience-oriented presentation.
• Change of page and ear opener: Inspire the target group.
• The 5-sentence technique: argue effectively, convince superiors, sales or customers .
• First aid concepts for blackouts, killer phrases & co.