Workshop
This workshop is held in German.
In marketing and product management, you always work at the center of different interests in your interface function. Conflict management is therefore part of your everyday work. In this workshop, you will gain more clarity, inner distance and ideas for solutions to potential conflict situations. You will practise helpful techniques and gain more confidence. This will enable you to react even better to difficult situations in future, manage them more constructively and resolve them profitably for everyone involved.
Contents
Basics
- Causes, functions and effects of conflicts.
- Stages of conflict development.
- Group and role conflicts in product management and marketing.
- Psychological basics.
- Conflict analysis.
Types of conflict and human conflict types
- Manifestations and characteristics of conflicts.
- The conflict arena.
- Types of conflict and where they occur in everyday marketing and product management.
- Human conflict types: Characteristics, needs and behaviors.
Conflict prevention techniques
- Listen actively.
- I/you messages.
- Feedback rules.
- Harvard Negotiation Concept.
Methods and strategies for conflict management
- Conflict iceberg.
- The three-phase model.
- Resolving conflicts together.
- Effect of emollients and irritant formulations.
- Resolve resistance rhetorically.
- The positive effect of body language.
Conflict resolution
- Conflict resolution behavior - How to achieve win-win solutions.
- 10 steps to conflict resolution in marketing and product management.
- Guide to cooperative conflict resolution - ALPHA.
- De-escalation strategies.
Dealing with difficult conversational situations
- Techniques in difficult conversational situations.
- Dealing with personal attacks.
- Delivering negative news.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn how to recognize conflicts arising at the interfaces between marketing and product management in good time and how to classify them within the framework.
- You will practise methods to prevent typical conflicts in marketing and product management in good time.
- You will learn helpful techniques and steps for cooperatively managing and resolving classic conflicts in marketing and product management.
- You get to know the conflict patterns of yourself and your potential conflict partners in an appreciative way.
- If necessary, you will analyze your own conflict from your day-to-day work and get the tools to manage it even better.
Important: Please observe (potential) conflict situations in your day-to-day work in advance. You are also welcome to bring along a conflict of your own that you would like to develop further.
Methods
Input, small group work, exercises, self-reflection, plenary discussion, brainstorming, exchange of experiences, simulation and peer counseling.
Recommended for
Specialists and managers from marketing, product management, communications and PR/public relations as well as Scrum Masters, project managers and product owners.
Further recommendations for "Conflict management for marketing and product management"
Attendees comments
"The learning content was well presented and the trainer responded well to individual needs."
Steffi Meder
WHU
Seminar evaluation for "Conflict management for marketing and product management"
4.6 from 5
with 126 ratings
training content:
4.4
Content comprehensibility:
4.7
Practical relevance:
4.6
Trainer expertise:
4.8
Participant orientation:
5
Method variety:
4.5
On-site training together
Booking number
7349
7349
€ 1.490,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Start dates and details
03.07.2025
Frankfurt a. M.
Booking number:
7349
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 03.07.2025
09:00 am - 5:30 pm
Friday, 04.07.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
26.11.2025
Munich/Eching
Booking number:
7349
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 26.11.2025
09:00 am - 5:30 pm
Thursday, 27.11.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
25.02.2026
Live-Online
Booking number:
33449
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 25.02.2026
09:00 am - 5:30 pm
Thursday, 26.02.2026
09:00 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
20.04.2026
Hamburg
Booking number:
7349
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Venue
You will find the event hotel here at least 6 months before the start of the event. As soon as the event hotel has been confirmed, we will inform the registered participants by e-mail. The event hotel is located within a radius of approx. 25 km from Hamburg Central Station.
Days & Times
2 days
Limited number of participants
Monday, 20.04.2026
09:00 am - 5:30 pm
Tuesday, 21.04.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
13.07.2026
Live-Online
Booking number:
33449
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 13.07.2026
09:00 am - 5:30 pm
Tuesday, 14.07.2026
09:00 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
The next booking ensures this course will take place
Booking number:
7349
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33449
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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