training
This training is held in German.
Optimally positioned relationship management is essential for a company's success. Especially in difficult economic times, it is important to be able to rely on stable, resilient relationships with your customers. As the point of contact with customers, you as a company representative have many more tasks than just "making sales". Learn how you can systematically use your personality to successfully build, maintain and expand a mutually beneficial and sustainable customer relationship.
Contents
Relationships as a success factor in sales
- Opportunities and risks of relationship management.
- The 1x1 of relationship management.
- Mindful networking.
- Factors for successful relationship management in new and existing customer contact.
More sales with personality and communication
- Your attitude decides.
- Factors influencing personal impact in sales.
- Analysis of your communication on the relationship level.
- Appropriately meeting the personality of the customer.
- Your "sales person" as a personal guideline.
Emotional selling: What your customers really want
- From: product seller to: problem solver.
- Mindfulness: What exactly do your customers tell you?
- Authenticity: Be yourself.
- Adaptability: How flexibly do you respond to your customers?
- Emotional benefit: Supplement your classic argumentation.
- Humor: Winning people over with fun and more ease.
The practice bridge: Your personal relationship strategies for your practice
- Your practical cases
- Your personal implementation plan for your relationship management.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
You will learn about the interrelationships, modes of action and methods of sustainable relationship management and find out how you can improve your
- get to know and understand our customers even better,
- personality and your effect on your customers in a way that promotes relationships,
- shape personal communication at the relationship level and
- systematically and sustainably strengthen and expand your customer relationships.
Methods
In-person events
Practice-oriented training with exercises/group work, discussion of examples, exchange of experiences, trainer.
Live online events
Practice-oriented training with exercises/group work, discussion of examples, exchange of experiences, trainer.
The following third-party tool can be used in the event:
Recommended for
Prospective sales persons, sales managers and other sales-related employees (e.g. in service, complaints management) who want to make their relationship management more conscious and professional.
Further recommendations for "Professional relationship management for sales"
Attendees comments
"It was a very varied training!"
Andreas Kim
time:matters Gmbh
"Everything perfect all round!"
Annika Claßen
Haufe Akademie
Seminar evaluation for "Professional relationship management for sales"
4.5 from 5
with 218 reviews
training content:
4.3
Content comprehensibility:
4.7
Practical relevance:
4.2
Trainer expertise:
4.7
Participant orientation:
4.5
Method variety:
4.5
On-site training together
Booking number
7945
7945
€ 1.540,-
plus VAT
2 days
in 4 locations
4 Events
German
Joint online training
Booking number
32133
32133
€ 1.540,-
plus VAT
2 days
Online
on 20.01.2026
German
Start dates and details
11.09.2025
Cologne
Booking number:
7945
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 11.09.2025
09:00 am - 5:00 pm
Friday, 12.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
10.11.2025
Hamburg
Booking number:
7945
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 10.11.2025
09:00 am - 5:00 pm
Tuesday, 11.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
20.01.2026
Live-Online
Booking number:
32133
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 20.01.2026
09:00 am - 5:00 pm
Wednesday, 21.01.2026
09:00 am - 5:00 pm
02.03.2026
Stuttgart/Ludwigsburg
Booking number:
7945
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 02.03.2026
09:00 am - 5:00 pm
Tuesday, 03.03.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
14.09.2026
Berlin
Booking number:
7945
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 14.09.2026
09:00 am - 5:00 pm
Tuesday, 15.09.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
7945
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
32133
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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