Presentation and argumentation training for sales persons

Requirements for modern sales presentations

• Focus consistently on the needs of the customer.
• Present content in an exciting and "visual" way.
• Use the two different ways - offline or online - professionally for presentations.

How to structure presentations for effective sales

• Clear structure, prepare content for the heart and mind.
• The persuasion process: different than expected.
• Radically declutter PowerPoint slides and optimize them for virtual presentations.
• Dramaturgy and director's plan - taking over professional aspects of film and theater.
• Not to inform, but to fascinate and inspire.

Staging different presentation situations impressively

• Roundtable, small groups and sales events in a differentiated way.
• Successfully present products, solutions, ideas and offers both internally and externally.
• Present complex content in an understandable way.
• Develop clear core messages.
• "The Elevator Pitch": present a business idea in 30 seconds in such a way that it arouses the customer's curiosity.

Convince effectively - score points with personality

• Score points with language and speech culture - clear in the matter, understandable in the choice of words and convincing in the result.
• Stress, stage fright and blacking out - what you can do about it.

Arguing effectively

• What customers react to, what bores them and what stimulates them.
• Arguing rationally and emotionally - feelings are usually decisive.
• Convince with customer benefit-oriented arguments.
• Mastering challenging situations.
• Steer conversations and discussions.
• Argumentation structure, core messages and common thread.
• Brain-friendly argumentation with the pyramidal principle.
• Using the chunking method to make complex content easier to understand.
• Dealing with objections professionally.