Rhetoric for sales persons

Even good products or services are only convincing if they are presented effectively. In this training, you’ll learn how to formulate sales pitches in a more targeted way and communicate your messages clearly. You’ll also work on developing your public speaking skills in a focused manner. This will enable you to better connect with customers and increase your impact in sales.

During the training, you’ll develop rhetorical skills that you can immediately apply to your day-to-day sales work. You’ll learn to steer conversations more effectively, handle different communication situations with greater confidence, and respond appropriately to a variety of conversation partners. This will enable you to address customers in a more targeted way, respond more professionally to objections, and increase your chances of success in sales.

Unexpected objections or critical questions can be a challenge even for experienced salespeople. During the training, you’ll develop the ability to think more spontaneously and find appropriate responses more quickly. We’ll show you how to deliberately trigger spontaneous reactions based on the situation and use them constructively in your conversations. This will allow you to remain calm even in challenging situations and present convincing arguments.

Even experienced salespeople often experience uncertainty and nervousness. During the training, you’ll learn about the causes of stage fright and develop strategies for dealing with it constructively. You’ll also explore methods that can help you feel more confident in challenging sales situations.

Body language often conveys more than words. In this training, you’ll learn how to come across as more authentic and reinforce your messages through your posture, facial expressions, and gestures. You’ll discover how nonverbal cues affect the impression you make and how you can use them strategically to project confidence and credibility.

The way you phrase things has a major impact on how persuasive you come across to customers. In this training, you’ll learn the basics of neurocommunication and discover how to use language strategically as a tool for persuasion. We’ll show you which terms are particularly effective, which phrases you should avoid, and how successful salespeople use language. In addition, you’ll further develop your individual language and speaking style and learn to use your voice, intonation, speaking dynamics, and articulation strategically as tools for expression and influence. This will enable you to convey your messages more effectively and convince customers more quickly.

To help you apply what you’ve learned directly to your day-to-day sales work, you’ll work with real-life situations from your own professional experience during the training. Video analyses, practical simulations with feedback, and exercises will help you develop your communication skills in a targeted way. Sharing experiences with other participants and working in small groups will give you additional perspectives on typical challenges in sales. You’ll also receive a checklist to help you prepare for and conduct sales conversations.