4.7
Contents
SEO in the marketing mix
- Classification in digital marketing.
- Understand intention and context.
- Integrating GEO (Generative Engine Optimization) into the SEO strategy.
Keyword analysis
- Keyword research - find keywords and topics.
- Analyze keywords using important metrics.
Create content
- Improve page architecture.
- Writing the page title and meta description.
Technical SEO
- Avoid duplicate content.
Link Earning & Digital Mentions
- Strategic approaches to building good backlinks.
- Large Language Model Seeding.
Analysis and performance measurement
- Important SEO key figures.
- Evaluation of the SEO measures.
SEO tools in use
- For example, Google Search Console, SISTRIX, Ahrefs, and Screaming Frog.
Learning environment
Your benefit
- You understand SEO as a system: the technical foundation, content logic, and keyword strategy are all interconnected, and you know exactly where each lever is located.
- You'll learn which SEO signals AI systems use to categorize and cite sources, and how to strategically build these signals.
- You work with the most important SEO tools and know what to look for in them and when.
- You'll spot technical errors that not only make you invisible to Google but also to AI-powered responses.
- You view user intent as a core principle. This applies to traditional search queries just as much as it does to queries made to language models.
- You know how to build backlinks and digital mentions as signals of authority. This is relevant for both Google and AI visibility.
Methods
Live webinar with presentation, Q&A session: discussion of examples and questions from attendees.
Recommended for
Specialists and managers from (onlinemarketing, communication, PR, advertising, product management and e-commerce.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for “SEO 2027”
Ratings and feedback from our participants
Start dates and details
Monday, 13.07.2026
09:00 am - 12:00 pm
Friday, 06.11.2026
1:00 pm - 4:00 pm
Thursday, 25.02.2027
09:00 am - 12:00 pm
Training is guaranteed to take placeYou might also be interested in:
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