Distribution and Sales

Paving the way for your sales success

Know today what will be important tomorrow. The requirements in sales are constantly changing: New technologies, more demanding customers, more complex markets. This makes it all the more important to stay on the ball. Knowing today what will be important tomorrow gives you a decisive competitive edge.

With the Haufe Akademie , you can develop your sales skills in a targeted manner - practical, up-to-date and flexible. Whether face-to-face seminars, live online training or digital learning: we offer you further training on all sales-relevant topics, individually tailored In-house training as well as exciting specialist articles, white papers and many free services. Take the next step - for you, your team and your sales success.

Subject areas

Qualification programs

The certified qualification programs provide you with in-depth knowledge and improve your career opportunities.

Sales and negotiations

Learn important skills for negotiating with customers at eye level and selling successfully.

Sales management and leadership

Expand your leadership skills and master the challenges of sales management.

Persuasiveness and confidence

Increase your persuasiveness and confidence as a sales person or sales manager.

Business Development

Acquire essential know-how for growth, innovation and clear business development.

Key Account Management

Learn how to effectively manage key customers, create added value and build sustainable business relationships.

Back office and customer service

Learn how to excel in customer contact, increase customer satisfaction and maximize your sales.

Digital sales and AI selling

Develop the necessary skills to successfully navigate the digital transformation in sales and fully exploit the potential.

Business administration and law for sales

Build on a solid business and legal foundation for sales.

New training courses

Learning formats

Discover our different forms of learning - also combined as blended learning for your sustainable learning success.

Our 5 top recommendations

News on the topic of distribution and sales

Collaborations for your sales success

Certified training and further education in cooperation with the Mannheim School of Management (HdWM).

Your satisfaction is important to us

Participants' comments

"Our company works very well with the Haufe Akademie . We can always give great feedback, even with In-house training ! You get helpful suggestions for your own work and great exercises for self-reflection. "
Annika Schwarz
Medela Medizintechnik GmbH & Co. Handels KG, Dietersheim
"It was targeted training with absolute added value from a competent trainer."
Markus Goebel
AOK Systems GmbH, Bonn
"I was impressed by your professionalism and the refreshing examples from your professional experience. I would be happy to recommend you to my colleagues. Thank you for the very entertaining and high-quality training."
Susanne Hardung
Tinti GmbH & Co. KG, Heidelberg

The team behind it

We are committed to your success

Jessica Breitkopf
Program Area Manager Qualification programs, seminars & trainings
Rainer M. Grethel
Product Manager Qualification offers, seminars & trainings

About ourdistribution and sales" theme world

4.6 out of 5 stars
Evaluation of participants
100+ topics
95+ online offers
16 certified training and further education courses
95% positive ratings

Paving the way for your sales success

Around 40 years of expertise for qualification in distribution and sales

Sales in transition - we're with you every step of the way.

Global markets, informed customers, new channels - the playing field for sales is changing rapidly. As a sales professional, you face the challenge of continuously developing yourself and your organization. This is exactly where the Haufe Akademie can support you: with tailor-made, practical training - customized to you and your company.

The renowned DVS - Deutsche Verkaufsleiter-Schule - with over 35 years of experience joined the Haufe Akademie back in 2009. Since then, we have been continuously developing our sales expertise - together with leading sales professionals and practitioners from the business world. This is how we ensure the successful transfer to your everyday work. Today, the sales division of the Haufe Akademie combines almost four decades of experience with state-of-the-art topics, methods and learning formats. For your progress. For your sales success.

We are happy to help

Get in touch

We are there for you Monday to Friday from 8:00 to 17:00.

Stephanie Göpfert

Head of Customer Service

*Pflichtfelder