training

4.6

(1057)

Selling professionally I

The training for sales beginners

Favorite Share Open as PDF (German) PDF FILE

Content

trainers

Look inside

Reviews

Events

Contact

This training is held in German.

In this basic training course, you will learn how to approach your sales task in a structured and professional manner. Get to know the essential tasks for the sales process. The focus is on the preparation and execution of the sales pitch, including your confident personal appearance. This will teach you how to achieve sales success and serve customers in the best possible way.

Acquire new customers

Define target customers.
Prepare phone calls.
Initial telephone contact.
Make an appointment on the phone.
The first appointment with the customer.

Structured approach to sales talks

The first impression: Your effect on others.
Entry into the sales conversation.
Build a relationship.
Analyze customers: What information do you need from the customer? What needs does the customer have?
Use different types of questions.
Argumentation: customer-oriented argumentation.
Present your own achievements.
Conclusion: Recognizing buying signals and leading customers to a decision.

Systematic area processing

Preparation and follow-up of customer meetings.
Structured customer service.
Plan customer visits efficiently.
A-B-C customer weighting.
Route planning.

Checklists for reviewing your own sales behavior in practice.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

In this training you will learn,

the main tasks involved in the sales process,
how to work your sales territory in a structured way,
how to make initial contact by telephone,
how to build profitable customer relationships,
how to identify and assess customer needs,
build up your sales argumentation in a customer-oriented way,
lead the customer to a decision and
present yourself professionally and behave competently and confidently in sales talks.

You will receive checklists to support you in your day-to-day sales work with customers.

To ensure maximum learning success, we recommend booking "Professional Selling I and II".

trainers

Methods

The content is developed using a practical simulation (continuous case study). The findings from the case study are translated into the participants' sales practice through the use of checklists. Participants have the opportunity to experience themselves on video in a sales conversation. To increase learning success, the course alternates between group work, role-playing and individual work, trainer feedback, short presentations and discussion. Trainer input, group exercises, moderated experience reports, field-tested exercises, individual work, practical cases, discussions, live coaching.

Recommended for

newcomers to sales/distribution and practitioners who want to optimize their sales activities. sales persons, newcomers to sales, sales representatives, junior salespersons and (junior) account managers.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Further recommendations for "Selling professionally I"

Selling professionally II

certified Account Manager:in

View into the product

Here you can get impressions of the training as well as information about the training topic.

VIDEO

You can watch 2 videos about the event.

VIDEO

You can watch 2 videos about the event.

On-site training together

Booking number
7557

€ 1.890,- plus VAT

Details

3 days

in 10 locations

14 Events

German

In-person trainings

Joint online training

Booking number
32160

€ 1.890,- plus VAT

Details

3 days

Online

on 26.08.2026

German

Live online events

Train several employees internally

Pricing upon request

Customized training courses according to your needs
Directly at your premises or online
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

3 days

In-person or Online

Request

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Book now

This training is available as part of course:

Certified Account Manager - Junior

certified Account Manager:in

Ratings and feedback from our participants

4.6

1,057 Ratings

training content:

4.5

Content comprehensibility:

4.7

Practical relevance:

4.3

Trainer expertise:

4.9

Participant orientation:

4.6

Method variety:

4.5

Dr. Susanne Rodekohr

Confirmed participation

Dr. J. Hänsler GmbH

What we learn in training is applied every day in the company.

Kai Fröhlich

Confirmed participation

T.V.P. Gerds GbR

As a trainer, Mr. Angerbauer is in real life! He is fully aware of the sales business - keep up the good work.

Stefan Blaschko

Confirmed participation

Smiths Heimann GmbH

The examples were very practical and I picked up lots of tricks and tips for the future.

Carsten Driedger

Confirmed participation

KWS SAAT AG

A really successful training all round!

André Thieme

Confirmed participation

Brugg Rohrsysteme GmbH

The whole training was interesting!

Alexandra Weber

Confirmed participation

EK publishing house

Many practical examples, making it very clear and entertaining.

Max Ruppe

Confirmed participation

Eni Germany GmbH

Experienced speaker who presented the content in a vivid and up-to-date way!

Michael Wnuk

Confirmed participation

Machine factory Gg. Kiefer GmbH

Good tips (including psychological ones) for sales that can be implemented in any industry.

Hannah Fischer

Confirmed participation

One Logic

I particularly liked our great trainer!

Nico Keim

Confirmed participation

ET System electronic GmbH

I particularly liked the illustration through role plays.

Melina Hoffner

Confirmed participation

DEKRA Automobil GmbH

I particularly enjoyed the role-playing games and the active participation.

Florian Greb

Confirmed participation

Vecoplan AG

I particularly liked the structure of the course and the high practical component.

Tarek Leiser

Confirmed participation

WAM GmbH

I can recommend the training due to its structure, process and quality.

Melanie Warkentin

Confirmed participation

TEAM GmbH

I particularly liked the practical and illustrative examples, the humor of the trainer and the transferability to my industry.

Start dates and details

All

In-person

Online

Date

Select time period

Location

Zip

0 events

show only bookable events

15.10.2025

Hamburg/Ahrensburg

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Hotel am Schloss Ahrensburg

Am Alten Markt 17, 22926 Hamburg/Ahrensburg

Room rate: € 104,34 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Wednesday, 15.10.2025

09:30 am - 5:30 pm

Thursday, 16.10.2025

09:00 am - 4:30 pm

Friday, 17.10.2025

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

17.11.2025

Munich

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Holiday Inn Unterhaching

Inselkammerstraße 7-9, 82008 Munich

Room rate: € 128,39 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Monday, 17.11.2025

09:30 am - 5:30 pm

Tuesday, 18.11.2025

09:00 am - 4:30 pm

Wednesday, 19.11.2025

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

15.12.2025

Frankfurt a. M./Offenbach

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Best Western Macrander Hotel Kaiserlei

Strahlenberger Straße 12, 63067 Frankfurt a. M./Offenbach

Room rate: € 118,77 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Monday, 15.12.2025

09:30 am - 5:30 pm

Tuesday, 16.12.2025

09:00 am - 4:30 pm

Wednesday, 17.12.2025

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

26.01.2026

Berlin

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Hyperion Hotel Berlin

Prager Straße 12, 10779 Berlin

Room rate: € 133,44 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Monday, 26.01.2026

09:30 am - 5:30 pm

Tuesday, 27.01.2026

09:00 am - 4:30 pm

Wednesday, 28.01.2026

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

18.03.2026

Cologne

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Mercure Hotel Cologne West

Horbeller Str. 1, 50858 Cologne

Room rate: € 102,79 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Wednesday, 18.03.2026

09:30 am - 5:30 pm

Thursday, 19.03.2026

09:00 am - 4:30 pm

Friday, 20.03.2026

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

13.04.2026

Stuttgart

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Holiday Inn

Mittlerer Pfad 25-27, 70499 Stuttgart

Room rate: € 128,31 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Monday, 13.04.2026

09:30 am - 5:30 pm

Tuesday, 14.04.2026

09:00 am - 4:30 pm

Wednesday, 15.04.2026

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

20.05.2026

Hamburg

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Arcotel Rubin

Steindamm 63, 20099 Hamburg

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Wednesday, 20.05.2026

09:30 am - 5:30 pm

Thursday, 21.05.2026

09:00 am - 4:30 pm

Friday, 22.05.2026

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

24.06.2026

Frankfurt a. M./Offenbach

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Best Western Macrander Hotel Kaiserlei

Strahlenberger Straße 12, 63067 Frankfurt a. M./Offenbach

Room rate: € 123,45 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Wednesday, 24.06.2026

09:30 am - 5:30 pm

Thursday, 25.06.2026

09:00 am - 4:30 pm

Friday, 26.06.2026

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

21.07.2026

Munich

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Holiday Inn Unterhaching

Inselkammerstraße 7-9, 82008 Munich

Room rate: € 125,03 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Tuesday, 21.07.2026

09:30 am - 5:30 pm

Wednesday, 22.07.2026

09:00 am - 4:30 pm

Thursday, 23.07.2026

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

26.08.2026

Live-Online

Details

Booking number: 32160

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Course

zoom

Technical notes

We use various software to conduct our online events.

To the system check

Days & Times

3 days

Limited number of participants

Wednesday, 26.08.2026

09:00 am - 5:30 pm

Thursday, 27.08.2026

09:00 am - 4:30 pm

Friday, 28.08.2026

09:00 am - 4:00 pm

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

09.09.2026

Berlin

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

RIU Plaza

Martin-Luther-Straße 1, 10777 Berlin

Room rate: € 129,43 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Wednesday, 09.09.2026

09:30 am - 5:30 pm

Thursday, 10.09.2026

09:00 am - 4:30 pm

Friday, 11.09.2026

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

26.10.2026

Düsseldorf

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Novotel City West

Niederkasseler Lohweg 179, 40547 Düsseldorf

Room rate: € 126,65 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Monday, 26.10.2026

09:30 am - 5:30 pm

Tuesday, 27.10.2026

09:00 am - 4:30 pm

Wednesday, 28.10.2026

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

25.11.2026

Stuttgart

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Holiday Inn

Mittlerer Pfad 25-27, 70499 Stuttgart

Room rate: € 128,31 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Wednesday, 25.11.2026

09:30 am - 5:30 pm

Thursday, 26.11.2026

09:00 am - 4:30 pm

Friday, 27.11.2026

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

15.02.2027

Hamburg/Ahrensburg

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

Hotel am Schloss Ahrensburg

Am Alten Markt 17, 22926 Hamburg/Ahrensburg

Room rate: € 125,55 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Monday, 15.02.2027

09:30 am - 5:30 pm

Tuesday, 16.02.2027

09:00 am - 4:30 pm

Wednesday, 17.02.2027

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

17.03.2027

Frankfurt a. M./Oberursel

Details

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Venue

elaya hotel frankfurt oberursel

Zimmersmühlenweg 35, 61440 Frankfurt a. M./Oberursel

Room rate: € 128,49 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

3 days

Limited number of participants

Wednesday, 17.03.2027

09:30 am - 5:30 pm

Thursday, 18.03.2027

09:00 am - 4:30 pm

Friday, 19.03.2027

09:00 am - 4:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

Sufficient places are still free.

Don't wait too long to book.

Fully booked.

Training is guaranteed to take place

Booking number: 7557

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Details

3 days

Limited number of participants

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

Booking number: 32160

€ 1.890,- plus VAT.

€ 2,249.10 incl. VAT.

Details

3 days

Limited number of participants

Special conditions

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

Book later

You are welcome to make a non-binding advance reservation.

Book in advance

No suitable date?

You are welcome to be notified by e-mail as soon as new dates are released.

e-mail notification

Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us - The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

3,500+ further training

620,000+ apprentices per year

Over 95% positive reviews

2,600+ trainers and coaches

18,000+ training courses held per year

Call us or send an email