4.5
Book 2 hours of individual coaching with your trainer.More info
New concept
Selling professionally II
Score points in sales with personality, AI boosts, and hybrid sales expertise.
Training
This training is held in German.
The latest findings from sales psychology and digital sales show you how to sharpen your sales behavior and significantly increase your persuasiveness. You will learn how to tap into customer potential more intelligently—by truly understanding people, clearly articulating the benefits of your products, and presenting your arguments precisely.
You will use modern tools to do this: AI supports you in preparation and analysis, social selling opens new doors for you, and hybrid formats give you more contact opportunities for more sales.
You will practice real-life situations, receive clear feedback, and develop your personal sales style—live, online, and everywhere in between.
Contents
Basics of sales psychology
• Recognize purchasing motives—and get straight to the point
• Quickly classify customer types—even online with AI
• On the same wavelength: mirroring & rapport in person and remotely
• AI-supported conversation preparation for a better success rate
• Multi-communication model for all key personnel in the sales process
Managing customer relationships
• Different types: recognizing and shaping relationships
• Analyzing relationship qualities in the buying center
• Sharpen your communication style—clear impact, greater confidence
• Argue and persuade in a way that motivates
• Continuity in contact: social selling as a relationship booster
Evaluate customer potential
• Structured needs analysis: ask questions like a pro
• Clearly identify the current situation and opportunities
• From questions to strategy: conducting conversations with a plan
• Discover and leverage short-, medium-, and long-term sales potential
Customer-oriented argumentation and persuasion strategies
• Multi-communication model: the right messages for key people
• Develop a strong argumentation model based on features, advantages, and benefits
• Poignant presentation: benefits that stick – live & digital
• Preventing objections
• AI as a sparring partner for strong wording and follow-ups
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
You learn,
• Adapt confidently and flexibly to customers
• Optimize your sales style through video analysis and coaching
• Confidently identify and develop customer potential
• customers solutions together with customers
• Argue more convincingly and manage deals smartly
• Use social selling and hybrid selling as part of your normal sales routine
• How AI gives you a head start—and you customers more time for your customers
In short: greater impact, stronger relationships, higher sales.
To ensure maximum learning success, we recommend booking "Professional Selling I and II."
Methods
You learn,
• Adapt confidently and flexibly to customers
• Optimize your sales style through video analysis and coaching
• Confidently identify and develop customer potential
• customers solutions together with customers
• Argue more convincingly and manage deals smartly
• Use social selling and hybrid selling as part of your normal sales routine
• How AI gives you a head start—and you customers more time for your customers
In short: greater impact, stronger relationships, higher sales.
To ensure maximum learning success, we recommend booking "Professional Selling I and II."
Recommended for
sales persons 2–3 years of experience in sales
and participants in "Professional Selling I" after 8 weeks to 2 years of practical experience.
Participation in "Professional Selling I" is desirable, but not a prerequisite.
Questions about the training content
Because this training picks up where traditional sales techniques leave off: you will expand your skills to include the latest sales psychology, hybrid formats, and digital tools, enabling you to build more sustainable customer relationships and significantly increase your persuasiveness.
During training, you will learn to truly understand customers and analyze their motives precisely so that you can position offers in such a way that they are not only noticed but also actively used, regardless of whether in personal conversations or digital contact.
Artificial intelligence can help you speed up and improve conversation preparation and customer analysis. The training teaches you how to use AI-supported tools as a sparring partner to formulate your arguments more clearly and use your time more efficiently.
This training provides you with concrete ideas on how to use social selling strategies to build relationships and efficiently convert digital contact opportunities into real sales opportunities.
This training course will help you develop specific tools and reflective approaches that you can immediately use in sales situations, from conversation planning and digital contact management to data-based follow-ups.
On-site training together
Booking number
8276
8276
€ 1.590,-
plus VAT
2 days
in 8 locations
8 Events
German
Joint online training
Further recommendations for "Selling professionally II"
Further recommendations for "Selling professionally II"
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Ratings and feedback from our participants
4.5
524
Ratings
training content:
4.3
Content comprehensibility:
4.6
Practical relevance:
4.3
Trainer expertise:
4.8
Participant orientation:
4.6
Method variety:
4.4
Start dates and details
16.03.2026
Hamburg
Booking number:
8276
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 16.03.2026
09:30 am - 5:30 pm
Tuesday, 17.03.2026
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
17.06.2026
Stuttgart
Booking number:
8276
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 17.06.2026
09:30 am - 5:30 pm
Thursday, 18.06.2026
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
27.07.2026
Düsseldorf
Booking number:
8276
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 27.07.2026
09:30 am - 5:30 pm
Tuesday, 28.07.2026
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
24.09.2026
Berlin
Booking number:
8276
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 24.09.2026
09:30 am - 5:30 pm
Friday, 25.09.2026
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
05.11.2026
Düsseldorf/Hilden
Booking number:
8276
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 05.11.2026
09:30 am - 5:30 pm
Friday, 06.11.2026
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
14.12.2026
Stuttgart
Booking number:
8276
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 14.12.2026
09:30 am - 5:30 pm
Tuesday, 15.12.2026
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
25.02.2027
Hamburg
Booking number:
8276
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 25.02.2027
09:30 am - 5:30 pm
Friday, 26.02.2027
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
05.04.2027
Frankfurt a. M.
Booking number:
8276
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, April 5, 2027
09:30 am - 5:30 pm
Tuesday, April 6, 2027
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
8276
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Plan course
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32130
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Plan course
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
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