E-commerce: The roadmap for your e-business success!

Introduction

• Current developments and trends.
• Opportunities and challenges in B2B e-commerce.
• What can we learn from the B2C market and what are the differences to B2B?

Strategy & Planning:

• Development of an e-commerce strategy: central cornerstones from the initial idea to the launch and marketing using practical examples.
• Market and potential analysis.
• Setting the right objectives and key figures as the basis for a successful project.
• Target groups (personas & customer journey).
• Positioning/differentiation of the store: What are real online USPs and why are they critical to success?
• Plan project phases and involve the right departments.
• What digital business models are there and what should be considered when choosing one?
• Selection of store system & service provider.
• System landscape: properly networking the store with ERP, PIM, CRM & Co.

Implementation: All important success factors for your online store

• Conception & user-friendly design: convince customers with optimal user guidance and proven methods from sales psychology.
• Functions and content: from optimal product search and presentation to ordering.
• Product data management.
• The ideal ordering process.
• Technical requirements and performance.
• Continuous optimization strategy and customer loyalty.
• Internationalization: other countries, other customs.
• Legal and data privacy.
• Live shopping, AI, AR & VR applications.

Practical workshop: Discussion of participants' practical cases and specification of their own online store.