Contents
Define target groups and address them specifically
- Definition of target groups.
- Communication goals and customer typologies.
- Content management for an ideal and individual target group approach.
- Communicative and media usage behavior of the relevant target groups.
Design campaigns (B2B & B2C)
- Visualization and optimization of the marketing process.
- Concept: strategy briefing, copy, media, design.
- Realization: Media planning (online/offline), fulfillment and follow-up, process flows and design, detailed control, synchronization, cross-media.
- Instruments: USP, CRM, Facebook, critical success factors, contact cycle & Co.
- Cooperation between marketing, sales and agencies: effective use of all parties involved and optimal integration into the corporate structure.
Budgeting and performance measurement
- Evaluation: target figures, budgeting, success control, response measurement off- and online, benchmarking, optimization.
Practical workshop: Discussion and optimization of participants' practical cases
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will gain an overview of the most important campaign management processes, analytical customer relationship management in campaign management and campaign controlling.
- You will learn which instruments and tools in which areas make your campaign management extremely effective.
- You will learn about modern, innovative approaches and methods for your campaigns and will be able to implement them in your company's practice immediately afterwards.
- Using practice-oriented case studies and business cases, you will learn in which areas the application of these techniques is particularly worthwhile.
- You will learn about key figures and tools to measure the success of your campaigns.
- You will receive checklists and recommendations for your everyday practice.
Methods
Trainer input, case/best-practice examples, exercises, processing of participant examples, exchange of experience and checklists.
Recommended for
Specialists and managers from the fields of marketing, online marketing, communication, advertising, public relations, PR, product management and sales in B2B and B2C.
Further recommendations for "Campaign management compact"
Attendees comments
"I particularly liked the open exchange with the group and the clarity of the speaker."
"I was able to take something away from the training both professionally and personally."
"I particularly liked the practical way the content was taught."
"She was a very likeable instructor who scored points with lots of practical examples."
Seminar evaluation for "Campaign management compact"
1976
Start dates and details
Monday, 23.06.2025
09:00 am - 5:00 pm
Tuesday, 24.06.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 07.07.2025
09:00 am - 5:00 pm
Tuesday, 08.07.2025
09:00 am - 5:00 pm
Monday, 22.09.2025
09:00 am - 5:00 pm
Tuesday, 23.09.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 21.10.2025
09:00 am - 5:00 pm
Wednesday, 22.10.2025
09:00 am - 5:00 pm
Monday, 01.12.2025
09:00 am - 5:00 pm
Tuesday, 02.12.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 04.02.2026
09:00 am - 5:00 pm
Thursday, 05.02.2026
09:00 am - 5:00 pm
Thursday, 26.03.2026
09:00 am - 5:00 pm
Friday, 27.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 04.05.2026
09:00 am - 5:00 pm
Tuesday, 05.05.2026
09:00 am - 5:00 pm
Wednesday, 15.07.2026
09:00 am - 5:00 pm
Thursday, 16.07.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 15.09.2026
09:00 am - 5:00 pm
Wednesday, 16.09.2026
09:00 am - 5:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take place- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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