Intelligent existing customer management

The active role of internal sales within the sales strategy

• Finding sales approaches in daily customer meetings.
• Targeting cross-selling and upselling potential.
• Use complaints to boost sales.
• Systematically follow up offers.
• Support sales campaigns/marketing activities.
• Get recommendations from enthusiastic customers.
• Prepare and generate financial statements independently.
• Simply stay in touch and maintain relationships.

Effective customer analysis

• Portfolio analysis: Supporting business development strategies.
• Regular customer analysis and loyalty
• Exceed the expectations of your customers.

Customer loyalty instruments

• This way you ensure regular customer contacts.
• Use of social media to create touchpoints.
• Telephone "customer visits" as part of customer retention.
• Winning back lost customers: conducting comeback conversations with confidence.

Communication and personality as a success factor with customers

• Reach different customers on a relationship level.
• Benefit and solution orientation in sales.
• Use sales approaches in daily customer meetings.
• Sharpen and maintain your own 'brand'.
• Customer profiling for customized communication.
• Referral marketing via the personal social media presence.

Cooperation between field and office staff

• The interaction in the selling team.
• Being responsive to the customer.
• Ensure the flow of information in the sales team.
• How to organize success.