Intelligent existing customer management

The active role of internal sales within the sales strategy

• Finding sales approaches in daily customer meetings.
• Targeting cross-selling and upselling potential.
• Use complaints to boost sales.
• Systematically follow up offers.
• Support sales campaigns/marketing activities.
• Get recommendations from enthusiastic customers.
• Prepare and generate financial statements independently.
• Simply stay in touch and maintain relationships.

Effective customer analysis

• Portfolio analysis: Supporting business development strategies.
• Regular customer analysis and loyalty
• Exceed your customers' expectations.
• AI-Powered Customer Research: Live demo showing how to use AI to research relevant information about customers and their companies—quickly, in a structured way, and with everything you need to prepare for a conversation.

Customer loyalty instruments

• Here's how to maintain regular contact with your customers.
• Use of social media to create touchpoints.
• Actively Using Social Media—Without Being an Influencer: A collaborative analysis of your profile during training: What are you already showcasing, and what’s missing? How can you position yourself as a knowledgeable expert without having to post every day? Practical strategies for a professional, authentic presence on LinkedIn.
• AI for Personalized, Tailored Communication: Live in training How to Use AI to Tailor Written Customer Communications to the Specific Contact, Industry, and Occasion. Say Goodbye to One-Size-Fits-All Texts and Embrace True Personalization.
• Telephone “customer visits” as part of a customer retention program.
• Winning back lost customers: conducting comeback conversations with confidence.

Communication and personality as a success factor with customers

• Reach different customers on a relationship level.
• Benefit and solution orientation in sales.
• Use sales approaches in daily customer meetings.
• Sharpen and nurture your own “brand.”
• Customer profiling for customized communication.
• Referral marketing via the personal social media presence.
• Analyzing Our Own Profiles Together: In training , we training at the participants’ real profiles. How can you make yourself visible without having to be constantly present?

Cooperation between field and office staff

• The interaction in the selling team.
• Being responsive to the customer.
• Ensure the flow of information in the sales team.
• This is how you organize success.