Contents
Social Media: Figures - Data - Facts
- users Social Media in Germany.
- Reach and target groups by platform.
- Behavior of users and important principles for success.
Production and distribution of content - social media as a distribution channel
- Synergies between social media and your website.
- Efficient topic research with the help of tools and AI.
- Blog-centered vs. channel-specific seeding.
- Social media editorial plan - an example.
- Storytelling vs. storylistening.
The social media algorithm
- Functionality.
- The lifetime of social media posts.
- Concrete methods to increase reach across portals.
Observe social media competition.
- Which tools can you use to keep an eye on the competition?
Learning environment
Your benefit
- You will receive an overview of the current developments and concrete application possibilities of AI.
- You know how to position your company more successfully in social networks.
- You can categorize social media in the marketing mix.
- You know how to determine the relevant platforms for your target groups.
- You understand social media and the algorithms and can derive measures from them.
- You know how to proceed with editorial planning.
- You are familiar with the effective production and distribution of content.
- You will receive an overview of suitable tools for competitive analysis.
Methods
Live webinar with presentation, Q & A session: discussion of examples and questions from participants
Recommended for
Specialists and managers from (online) marketing, communication, advertising, PR, product management and e-commerce.
Further recommendations for "Social Media 2025"
Attendees comments
"I can recommend the training as everything went smoothly. It was a good instructor, good preparation and a small group."
"I can recommend the training because of the overall organization and process."
"I particularly liked the flexibility of the trainer and the spontaneous response to questions."
"I can recommend the training due to the smooth and competent handling."
Seminar evaluation for "Social Media 2025"
Start dates and details
Monday, 02.06.2025
09:00 am - 12:00 pm
Thursday, 04.09.2025
09:00 am - 12:00 pm
Thursday, 04.12.2025
09:00 am - 12:00 pm
Thursday, 05.03.2026
09:00 am - 12:00 pm
Training is guaranteed to take placeAbout us – The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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