Sustainability in event marketing

Introduction

• The term sustainability: meaning and history.
• The 3-pillar model.
• The 2030 Agenda and its 17 goals.
• The status quo: events and sustainability.
• The trending topic of "green events" and its significance in the near future.

Decision-making aids: Presence, digital or hybrid?

• Occasions and objectives of event marketing measures.
• How to balance the success of your event with its sustainability goals.

Strategy and conception

• Define the sustainability goals of your events.
• How to recognize and exploit sustainability potential.
• Practical tips and tricks for the design.

Factors influencing sustainability

• Framework conditions - setting the first markers.
• The right choice of hotel and location.
• From A to B: arrival and local transportation.
• Compensation - modern indulgences?
• The most important trades and their adjusting screws.
• Participant handling from invitation to give-aways.

Measurement and performance review

• Overview: Tools for measuring the Footprint.
• consultants and institutes.
• Certifications and seals.

Communication of sustainability measures for events

• To internal stakeholders.
• To your participants participants.
• To the outside.