training
This training is held in German.
The constant and dynamic change of the Internet opens up a wide range of new opportunities for your marketing. The challenge for you is to distinguish between sensible developments and exaggerated hype. This training provides you with the basics and tools for effective online marketing as well as an overview of the current state of development. You will learn how to plan online marketing effectively, make it more effective with AI and play it out sensibly on the right platforms.
Contents
including AI methods
Online marketing
- Goals and marketing instruments.
- Customer journey and personas.
- Using AI in online marketing.
- SEO (search engine optimization), strategy, tools
- Content marketing in the age of AI.
- Trends in usability and user experience (UX).
- Display advertising and programmatic.
- SEA (Search Engine Advertising).
- Email marketing, newsletters, automation and messenger marketing.
- KPIs in online marketing.
Software tools
- Software tools and AI for project preparation and implementation.
- AI tools for text, audio and video.
- GPTs / Corporate GPTs.
- From web analytics to customer data platforms (CDPs).
Social media and trends on the web
- Social media marketing and the psychology behind it.
- Trends and hypes: Web video, influencer marketing, podcasts and audio formats, etc.
- B2B networks, employer branding, corporate influencers and social CEOs.
- IoT: Wearables and the Internet of the future.
- The future of SEO in the age of AI.
- Opportunities and risks.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You have successfully mastered the use of various web communication tools.
- You will be able to prepare online marketing measures, implement them effectively and use efficient analysis and control tools.
- You will be able to correctly assess the opportunities and risks of different web technologies for your company.
- You will enrich your marketing knowledge with innovative, effective and cost-effective marketing and communication tools from online marketing.
- You receive new impulses for your company.
Methods
Trainer input, discussion, tried-and-tested checklists, exercises using specific practical examples.
Recommended for
Specialists and managers from the fields of PR, marketing, product management, advertising, communication. Those responsible for internet, intranet, extranet and portal projects, online careercareer changers, decision makers in medium-sized companies. The training offers participants with little or no previous knowledge an introduction to online marketing. Technical knowledge is not required.
Further recommendations for "Online-Marketing kompakt"
Attendees comments
"The many practical examples and application tips as well as the casual and relaxed atmosphere during the seminar were great."
Alexandra Schneider
NSM-Löwen Entertainment GmbH
"The training offered a comprehensive overview of all current topics and trends."
Daniela Schinke
State Gazette for Baden-Württemberg GmbH
"My expectations were fully met!"
Gisela Bechmann
Otto - Chemie GmbH
"Very nice, competent speaker! Many examples underpin the theory."
Christina Ferwer
LANCOM Systems GmbH
"Very entertaining, practice-oriented training. Good to implement!"
Birgit Rädle
Deutsche Börse AG
"Individual adaptation to the topics of the seminar participants. Very practice-oriented!"
Verena Borris
Phoenix Contact GmbH & Co. KG
"Heterogeneous group, very competent speaker, many best-practice examples from different industries, flexible schedule."
Tim Kaiser
Deutsche Annington Immobilien GmbH
"Great speaker, very practical and up-to-date, lots of good tips and helpful exchanges, clear and interesting seminar documents."
Ines Prestin
Wüstenrot Bausparkasse AG
"Easy-going and relaxed seminar leader - you can expect a competent and informative event."
Julia Volk
Service-Center Inkasso GmbH
"Very friendly atmosphere, every objection was discussed calmly and openly."
Sibylle Lorenz-Beutner
relexa Hotel Bad Steben
"Super organization - great content - very entertaining!"
Christina Kurlbaum
Continental Tires Germany
"It was a lot of fun and the lecturer in particular was great because he was very knowledgeable. Super!"
Laura Wadlé
Kubota Baumaschinen GmbH
"Good dosage of details vs. overview."
Jürgen Rapp
STADTWERK AM SEE
"I got to know a lot of new tools that support me in my daily work. The speaker was good and the handout was great."
Anja Kloos
Thermo Fisher Scientific, Phadia GmbH
"I can recommend the training due to the very good organization, the smooth process, the good support and the relevant content."
Nicole Heringhaus
Frankfurter Sparkasse
Seminar evaluation for "Online marketing compact"
4.4 from 5
with 837 reviews
training content:
4.4
Content comprehensibility:
4.7
Practical relevance:
4.2
Trainer expertise:
4.7
Participant orientation:
4.5
Method variety:
4.1
On-site training together
Booking number
7516
7516
€ 1.590,-
plus VAT
2 days
in 5 locations
5 Events
German
Joint online training
Start dates and details
16.06.2025
Live-Online
Booking number:
32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 16.06.2025
09:00 am - 5:00 pm
Tuesday, 17.06.2025
09:00 am - 5:00 pm
01.07.2025
Hamburg
Booking number:
7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 01.07.2025
09:00 am - 5:00 pm
Wednesday, 02.07.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
14.08.2025
Live-Online
Booking number:
32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 14.08.2025
09:00 am - 5:00 pm
Friday, 15.08.2025
09:00 am - 5:00 pm
02.09.2025
Frankfurt a. M./Eschborn
Booking number:
7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 02.09.2025
09:00 am - 5:00 pm
Wednesday, 03.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
09.10.2025
Live-Online
Booking number:
32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 09.10.2025
09:00 am - 5:00 pm
Friday, 10.10.2025
09:00 am - 5:00 pm
30.10.2025
Berlin
Booking number:
7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 30.10.2025
09:00 am - 5:00 pm
Friday, 31.10.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
12.11.2025
Live-Online
Booking number:
32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 12.11.2025
09:00 am - 5:00 pm
Thursday, 13.11.2025
09:00 am - 5:00 pm
09.12.2025
Frankfurt a. M./Oberursel
Booking number:
7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 09.12.2025
09:00 am - 5:00 pm
Wednesday, 10.12.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
09.02.2026
Live-Online
Booking number:
32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 09.02.2026
09:00 am - 5:00 pm
Tuesday, 10.02.2026
09:00 am - 5:00 pm
04.03.2026
Hamburg
Booking number:
7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 04.03.2026
09:00 am - 5:00 pm
Thursday, 05.03.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Training is guaranteed to take place
Booking number:
7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number:
32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Questions about online marketing training
The choice of online marketing channels is huge: social media, SEO, SEA, email marketing, content marketing and more. But not every channel is suitable for every company. In the training , you will learn how to analyze your target group and select the right channels based on this. You will gain practical insights into which platforms are most effective for which purposes.
A successful strategy requires clear goals, well thought-out planning and continuous optimization. The training teaches you proven methods for strategy development and shows you how to create a coherent online marketing roadmap. You will learn how to link different measures sensibly and use them efficiently.
The customer journey describes the entire path that a customer takes from initial contact to purchase (and beyond). The training helps you to understand the individual phases of this journey and to manage them in a targeted manner with relevant online marketing measures. You will learn how to develop personas, analyze customer needs and adapt your campaigns accordingly.
Without clear key performance indicators, the success of campaigns often remains unclear. In this training , you will learn which KPIs (Key Performance Indicators) are relevant for different online marketing disciplines and how to evaluate them correctly. You will gain insights into various analysis tools and learn how to make data-based decisions.
SEO is an essential part of online marketing to drive more organic traffic to your website. The training teaches you the basics of search engine optimization, current best practices and the most important ranking factors. You will learn how to optimize content, consider technical SEO aspects and develop effective strategies for long-term success.
Social media offers great potential, but many companies find it difficult to use it efficiently. In the training , you will learn which platforms are best suited to your target group, how to plan content in a targeted manner and how to use automation tools effectively. Current social media trends are also covered to keep you up to date.
Further training offers you the necessary knowledge and practical tools to successfully implement online marketing in your company.
Online marketing training
Take part in the "Online Marketing Compact" training and enter the world of online marketing. Digitalization means that marketing is facing new challenges, but also the associated opportunities. Thanks to the strong presence and therefore greater influence of the internet and the widespread use of internet-enabled, mobile devices, everyone is now accessible and digital anytime and anywhere.
Due to the ever-increasing digitalization , online marketing has become an enormously important part of marketing.
At the Haufe Akademie Gain new knowledge about the diverse topic of online marketing: whether SEO measures, Google Ads, optimizing your website or the correct use of social media channels such as Facebook – online marketing should be an important part of your company.
This online marketing course provides you with important basic knowledge and gives you a good introduction and overview of the essential topic of online marketing. Keep up with the times and learn the tips and tricks as well as the do's and don'ts of online marketing.
In our "Online Marketing compact" training , you will learn how to successfully implement targeted online marketing measures in practice and reach your customers via various channels. The training provides you with important tools for your work in online marketing so that you can take your company forward through targeted and skillful online marketing.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
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