training
This training is held in German.
With the introduction of the Barrier-Free Accessibility Reinforcement Act (BFSG) from 2025, user- and target group-oriented communication is moving to the center of marketing. Easy, low-threshold access to communication must be provided across all channels and media. However, the directive also represents an opportunity. Because accessible marketing enables direct access to all target groups - not just people with disabilities. In the training you will learn how to turn the obligation of the BFSG into a free program for your marketing. In addition to formal and strategic marketing issues, you will gain an insight into the communication requirements and learn how to implement them efficiently with the help of AI.
Contents
Barrier-free marketing - lowering barriers - reaching target groups
- Basics - What characterizes accessibility?
- Marketing strategy.
- Diversity and marketing.
- Barrier-free product life cycle.
- Accessible content marketing.
Legal and formal requirements
- Accessibility Reinforcement Act (BFSG).
- Barrier-free Information Technology Ordinance (BITV).
- European Accessibility Act (EAA).
- Web Content Accessibility Guidelines (WCAG).
- Tests and certifications.
Requirements of the target groups and stakeholders
- Accessible customer touchpoints.
- Media requirements (offline, online, social, POS/POI).
- Easy access for people with physical disabilities.
- People with cognitive impairments.
- Barrier-free communication - benefits for people with AND without disabilities.
Getting started - implementing barrier-free communication
- Making audiovisual media accessible.
- Barrier-free web design - Digital Design.
- Texts in easy language.
- Using artificial intelligence (AI) to efficiently develop accessible content (e.g. the right prompts for ChatGPT).
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will gain an overview of the requirements of the Barrier-Free Accessibility Reinforcement Act (BFSG) and other guidelines and learn how to apply them in a legally compliant manner.
- You know how to incorporate accessibility requirements into your marketing and content strategy to better reach your target groups.
- You can create and evaluate the means of communication (online, offline or at the POS/POI) in marketing according to accessibility or, for example, brief and control your agency.
- You know how to use digital tools for efficient implementation.
- You will learn how to successfully use AI as a tool for barrier-free communication.
Methods
Trainer input, best practice, discussion, exchange of experience, checklists, Q+A, practical exercises.
Recommended for
Specialists and managers from (online) marketing, content marketing, PR and corporate communications, product management, POS marketing, event marketing, event management and sales.
Further recommendations for "Accessible marketing"
Seminar evaluation for "Barrier-free marketing"
4.7 from 5
with 6 ratings
training content:
4.8
Content comprehensibility:
4.8
Practical relevance:
4.3
Trainer expertise:
4.8
Participant orientation:
5
Method variety:
4.6
On-site training together
Booking number
35284
35284
€ 1.490,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Booking number
35514
35514
€ 1.490,-
plus VAT
2 days
Online
on 22.10.2025
German
Start dates and details
01.09.2025
Frankfurt a. M.
Booking number:
35284
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 01.09.2025
09:00 am - 5:00 pm
Tuesday, 02.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
22.10.2025
Live-Online
Booking number:
35514
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 22.10.2025
09:00 am - 5:00 pm
Thursday, 23.10.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
25.02.2026
Munich
Booking number:
35284
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 25.02.2026
09:00 am - 5:00 pm
Thursday, 26.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
35284
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
35514
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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