Webinar
This webinar is held in German.
How can you optimize the efficiency of your marketing with website optimization, search engine marketing, social media and more? The live online crash course will give you a sound introduction to the channels, platforms and tools in marketing marketing. On this basis, you will be directly in a position to become successfully operational and to meet freelance and agency resources at eye level. We will work together to develop a strategy and look at specific applications of AI, for example with ChatGPT.
Contents
including AI methods
marketing in the digital age
- Data despite GDPR and EU Cookie Law.
- The strategic marketing marketing framework.
- Classification of social, owned, paid and earned media.
- External and internal factors for the marketing marketing audit.
Keywords, the DNA of our strategy
- Process for keyword research.
- Tools and key figures.
- AI-driven keyword research.
Website conversion optimization
- User experience and user interface in web design.
- Landing page optimization.
- Content Design.
On-page and off-page search engine optimization
- The most important optimization elements on the website.
- The most effective link marketing strategies.
- Tools and key figures.
- AI-Driven SEO.
Social media strategy
- Production and distribution of content incl. editorial plan.
- Social media reach strategy.
- Tools and key figures.
- AI-Driven Social Media.
Paid reach
- Main channels of digital advertising.
- Paid search engine reach.
- Paid social media reach.
Advertising success control
- The most important key figures in marketing marketing.
- Typical goals of a website.
- Approaches for optimizing advertising success.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will receive an overview of the current developments and concrete application possibilities of AI.
- You know how to position your company more successfully in the digital media.
- You can bring more efficiency into your marketing.
- You know how to determine the relevant platforms for your target groups.
- You understand the metrics of organic and paid reach.
- You know how to proceed with editorial planning.
- You are familiar with the effective production and distribution of content.
- You will receive an overview of suitable tools.
Methods
Live webinar with presentation, Q & A session: discussion of examples and questions from participants.
Recommended for
Specialists and managers from (online) marketing, communication, advertising, PR, product management and e-commerce.
Further recommendations for "Online marketing 2025"
Seminar evaluation for "Online marketing 2025"
4.7 from 5
with 14 ratings
training content:
4.7
Content comprehensibility:
4.7
Practical relevance:
4.4
Trainer expertise:
4.9
Participant orientation:
5
Method variety:
4.8
Joint online training
Start dates and details
21.07.2025
Live-Online
Booking number:
35361
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Monday, 21.07.2025
09:00 am - 1:00 pm
04.11.2025
Live-Online
Booking number:
35361
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Tuesday, 04.11.2025
09:00 am - 1:00 pm
26.02.2026
Live-Online
Booking number:
35361
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Thursday, 26.02.2026
09:00 am - 1:00 pm
Training is guaranteed to take place
Booking number:
35361
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
4 hours
Limited number of participants
Booking number:
35361
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
4 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
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