Corporate News Hub: Effective communication planning

Basics: New challenges in marketing and
corporate communications

• Seize more opportunities in communication with less effort.
• A well-orchestrated multi-channel strategy for corporate success.
• How companies, CEOs and corporate influencers complement each other as senders in communication.

Planning: The first step to success

• Key elements for a successful communication strategy.
• How to reach your target groups with buyer personas and value propositions.
• Clever evaluation: Finding the best communication channels to address your target groups.
• Define processes and roles in the Corporate News Hub.
• Tools for brainstorming and planning: Teams, Kanban, ChatGPT and co.

Sustainable communication: messages that connect

• Proven digital storytelling and content marketing techniques.
• Cross-channel: Strong core messages for your company.
• Content inventory: using existing content effectively.
• How you can use synergies without copy & paste.

Measuring success: setting and achieving goals

• Forward-looking management of stakeholder expectations.
• Qualitative and quantitative goals in communication.
• Celebrating successes and making adjustments for future growth.