Contents
Dramaturgy of smartphone videos
- Structure & concept.
- Storytelling.
- Best practice examples for a successful social video strategy.
- Workflows of a video production.
Image composition
- Setting sizes.
- Perspectives.
- Resolve scenes with the five-shot rule.
Video shoot with the smartphone
- Using the smartphone as a video camera.
- The right light.
- The right tone.
- Recommendations for additional equipment.
- Turning for the cut.
- Shooting of statements and interviews.
- App recommendations for video shooting.
Video editing with the smartphone
- Basic rules for video editing.
- Video editing on your smartphone with the free CapCut app.
- Use of transitions and effects.
- Installation of text overlays.
- Use of sounds and music.
- Further app recommendations for video editing.
Excursus: Video production with artificial intelligence
- In which areas of video production can AI already help?
- Presentation of the most important video AI tools.
- Where are the limits of artificial intelligence?
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- They know which stories and topics are best suited for smartphone videos.
- You will learn how to use your own smartphone efficiently as a video camera.
- You will know how to record, cut and edit appealing video content for social media with your mobile device and put the knowledge you have acquired directly into practice.
- You will receive an overview of the software and accessories that will support you.
- You will learn which logistical, creative and dramaturgical aspects need to be taken into account and what the limits are.
- You will acquire the tools to make a complete video production using only your smartphone.
Methods
Trainer input, case/best practice examples, practical exercises, individual/group work, discussion, exchange of experience. Checklists and work aids support successful implementation in practice. Previous knowledge of video production is not required.
Trainer input, case/best-practice examples, practical exercises, individual/group work, discussion, exchange of experience. Checklists and work aids support successful implementation in practice.
Recommended for
Specialists/executives from social media, online marketing, marketing, content marketing, communication, press and public relations, advertising, e-commerce, sales, HR, product management as well as online editors, employees from companies, agencies and consulting firms.
Further recommendations for "Producing social media videos with your smartphone"
Seminar evaluation for "Producing social media videos with the smartphone"







36278
Start dates and details

Tuesday, 08.07.2025
09:00 am - 5:00 pm
Wednesday, 09.07.2025
09:00 am - 5:00 pm
Monday, 03.11.2025
09:00 am - 5:00 pm
Tuesday, 04.11.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 09.02.2026
09:00 am - 5:00 pm
Tuesday, 10.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
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