Like it, love it, share it: writing effective social media texts

Social media and the "old media" - Why social media works differently

• Social media vs. traditional communication channels.
• The Big Picture - The social media narrative.
• You are what you speak - social media tonalities.
• Text myths clarified (e.g. "Posting texts must be as short as possible").

Long story short - What you need to know about content  

• Understand platform characters & tonalities.
• Content as a link between companies & users.
• Leading role vs. supporting actor - the role of texts in content. 

It's not about you, it's about your audience - How to put the user at the center

• Understanding needs on social media.
• Reach the user with emotions.
• Formulate in a user-centered way.
• Dos and don'ts for a user-centered approach.

Let's get practical - Practical tips for copywriting on social media  

• Generating attention with topical issues.
• What is important for posting texts, image captions and comments.
• Using emojis and hashtags correctly as a text element.
• Use ChatGPT and other tools. 
• Copywriting in a team - what do I need to look out for?