Training
New
This training is held in German.
The training provides practice-oriented knowledge and shows how successful corporate podcasts are designed, produced and distributed. You will learn about standard market formats and current audio trends and develop your own podcast ideas and strategies for embedding them in corporate communications. Under guidance, you will develop concrete approaches and success criteria - adapted to your communication goals - and get to know technology, microphones and co. in practical exercises. At the end, you will have a clear roadmap for implementing a successful podcast strategy.
Contents
Podcasting and its current status
- Why podcast? What makes corporate podcasts attractive - even compared to media formats such as video.
- Formats at a glance: Solo, co-hosted, interview, news, documentary? - Which format for which use?
- Prerequisites and success criteria for auditory success.
- Podcast production: What does it take? Audio alone is not enough. We need texts, images, hosting, marketing and more - an overview.
- Generating ideas, goals and more - format ideas, finding a name, intro/outro and other necessary considerations for a successful podcast.
- Storytelling - making information audible.
Strategy
- Strategy development corporate podcast - procedure.
- Cases for the practical (group) development of a strategy.
- Optimizations in the strategy development process.
Production and distribution
- Production processes.
- Distribution strategies: What happens after production? From hosting (where is the podcast located?) to podcast platforms such as Apple Podcast, YouTube Podcast, Spotify and Co.
- Listener acquisition and marketing.
- Listener feedback: Collecting and utilizing comments and sound bites. How to successfully integrate feedback into the podcast.
- Success control, KPIs.
Practical implementation: Recording / cutting
- Group work Production: Joint implementation of a case study.
- Practice: Editing & optimization - Audacity tool (free of charge).
- Keep at it and develop further: Trends, using AI, conserving resources, transcription, etc.
- AI tools (free of charge): ChatGPT, Perplexity, Copilot, Auphonic, Riverside, Podium, Cherryp.AI.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will know what different uses there are for corporate podcasts and how you can use them to your advantage.
- You will gain a comprehensive insight into production possibilities with resource-saving use of resources and equipment.
- You learn to think from the idea to successful implementation.
- You will gain practical insights into the production and application of hardware and software.
- You will receive specific tools for implementing your production, such as checklists and formatting templates.
After this training you can:
- Put your ideas for corporate podcasts into words.
- Approach concepts for implementation in the corporate environment and develop strategic approaches.
- Estimate the cost of production.
- Plan targeted use of resources.
- Assess opportunities and risks.
Methods
Trainer input, group work, case/best-practice examples, hands-on: practical application of what has been learned.
Important: Please bring a laptop with you.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from the fields of PR, marketing, advertising, internal and external communication, social media, human resources. decision makers from medium-sized companies, organizations, associations and institutions. The training offers participants with little or no previous knowledge an introduction to the topic of corporate podcasts. Technical knowledge is not required.
Further recommendations for "Corporate Podcast: Strategy & Implementation"
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Corporate publishing: using your own media strategically
Producing social media videos with your smartphone
Content management & marketing marketing in corporate communications
AI-generated copywriting for corporate communications and marketing
On-site training together
Booking number
41427
41427
€ 1.490,-
plus VAT
2 days
in Frankfurt a. M.
on 27.11.2025
German
Joint online training
Booking number
41429
41429
€ 1.490,-
plus VAT
2 days
Online
on 19.02.2026
German
Start dates and details
27.11.2025
Frankfurt a. M.
Booking number:
41427
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 27.11.2025
09:00 am - 5:00 pm
Friday, 28.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
19.02.2026
Live-Online
Booking number:
41429
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 19.02.2026
09:00 am - 5:00 pm
Friday, 20.02.2026
09:00 am - 5:00 pm
Booking number:
41427
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
41429
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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