Contents
Podcasting and its current status
- Why podcast? What makes corporate podcasts attractive - even compared to media formats such as video.
- Formats at a glance: Solo, co-hosted, interview, news, documentary? - Which format for which use?
- Prerequisites and success criteria for auditory success.
- Podcast production: What does it take? Audio alone is not enough. We need texts, images, hosting, marketing and more - an overview.
- Generating ideas, goals and more - format ideas, finding a name, intro/outro and other necessary considerations for a successful podcast.
- Storytelling - making information audible.
Strategy
- Strategy development corporate podcast - procedure.
- Cases for the practical (group) development of a strategy.
- Optimizations in the strategy development process.
Production and distribution
- Production processes.
- Distribution strategies: What happens after production? From hosting (where is the podcast located?) to podcast platforms such as Apple Podcast, YouTube Podcast, Spotify and Co.
- Audience acquisition and marketing.
- Listener feedback: Collecting and utilizing comments and sound bites. How to successfully integrate feedback into the podcast.
- Success control, KPIs.
Practical implementation: Recording / cutting
- Group work Production: Joint implementation of a case study.
- Practice: Editing & optimization - Audacity tool (free of charge).
- Keep at it and develop further: Trends, using AI, conserving resources, transcription, etc.
- AI tools (free of charge): ChatGPT, Perplexity, Copilot, Auphonic, Riverside, Podium, Cherryp.AI.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will know what different uses there are for corporate podcasts and how you can use them to your advantage.
- You will gain a comprehensive insight into production possibilities with resource-saving use of resources and equipment.
- You learn to think from the idea to successful implementation.
- You will gain practical insights into the production and application of hardware and software.
- You will receive specific tools for implementing your production, such as checklists and formatting templates.
After this training you can:
- Put your ideas for corporate podcasts into words.
- Approach concepts for implementation in the corporate environment and develop strategic approaches.
- Estimate the cost of production.
- Plan targeted use of resources.
- Assess opportunities and risks.
Methods
Trainer input, group work, case/best-practice examples, hands-on: practical application of what has been learned.
Important: Please bring a laptop with you.
Recommended for
Specialists and managers from the fields of PR, marketing, advertising, internal and external communication, social media, human resources. decision makers from medium-sized companies, organizations, associations and institutions. The training offers participants with little or no previous knowledge an introduction to the topic of corporate podcasts. Technical knowledge is not required.
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Start dates and details
Tuesday, 24.06.2025
09:00 am - 5:00 pm
Wednesday, 25.06.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 27.11.2025
09:00 am - 5:00 pm
Friday, 28.11.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 19.02.2026
09:00 am - 5:00 pm
Friday, 20.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.