Workshop
New

Corporate publishing: using your own media strategically

Success with customer magazines, employee magazines, blogs and newsletters

This workshop is held in German.
More and more consumers are using corporate media. But they are also competing with newspapers, blogs and newsletters. This makes a strategically sound and content-optimized approach that uses the rules of the game and the tools of the trade of journalistic professionals all the more important. In this practice-oriented workshop, we focus on four central instruments: customer magazines, employee newspapers, blogs (opinion-forming) and newsletters. The workshop highlights the key aspects of corporate publishing and explains which journalistic techniques are used to successfully publish your own media.

Contents

Introduction

  • What are corporate publishing products?
  • How does corporate publishing fit into corporate communications?

The basis

  • Print or digital: Is printed information outdated in the age of digitalization?
  • Which format for which target groups and objectives?
  • What role does the choice of channels and marketing play?

The concept

  • Deriving the content strategy from the communication objective.
  • Build or buy - clarification of internal requirements and alternatives.
  • Role and tasks in communication and marketing.
  • Form follows function: cornerstones of content design (titles, sections, formats).
  • Binding through storytelling, contextualization, interaction possibilities.

The implementation

  • What is actually a 0 number?
  • Monothematic? Intuitive reader guidance? Which genres and categories?
  • Development of internal and external processes.
  • Tools and resources.
  • Use of third-party sources/secondary exploitation rights/external authors.
  • Distribution, promotion, monitoring and evaluation.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

  • You will receive the tools to develop corporate publishing products.
  • They learn about the importance of journalistic criteria for the success of their medium.
  • They learn to tailor content to the expectations and needs of users.
  • You will gain insight into the importance of genres, categories, language and visualization.
  • You will learn how to improve user loyalty through dialog and other media.
  • You benefit from best practices and current trends in corporate publishing.
  • They have the opportunity to design their own medium as part of the workshop.
  • You will receive individual feedback on your concepts and ideas from experienced trainers.

Methods

Training with a high practical component and compact lecture units, small group work, presentations of results, writing exercises as well as units for reflection, discussion and exchange of experience.

Important: You will need your laptop for the exercises.

If required, you can start with the concept of your own corporate publishing product (customer magazine, employee magazine or newsletter).

Recommended for

Employees from marketing and corporate communications as well as editorial and social media departments. Communication managers from companies and organizations.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Corporate publishing: using your own media strategically"

On-site training together
Booking number
41451
€ 1.540,- plus VAT
2 days
in 2 locations
2 Events
German
In-person trainings
Joint online training
Booking number
41453
€ 1.540,- plus VAT
2 days
Online
on 04.11.2025
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Start dates and details

  Select time period
0 events
10.07.2025
Stuttgart
Booking number: 41451
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Mövenpick Hotel Stuttgart Airport
Mövenpick Hotel Stuttgart Airport
Flughafenstrasse 50, 70629 Stuttgart
Room rate: € 136,25 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 10.07.2025

09:00 am - 5:00 pm

Friday, 11.07.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
04.11.2025
Live-Online
Booking number: 41453
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
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zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Tuesday, 04.11.2025

09:00 am - 5:00 pm

Wednesday, 05.11.2025

09:00 am - 5:00 pm

23.02.2026
Berlin
Booking number: 41451
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Hotel Dorint Kurfürstendamm Berlin
Hotel Dorint Kurfürstendamm Berlin
Augsburger Strasse 41, 10789 Berlin
Room rate: € 157,93 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 23.02.2026

09:00 am - 5:00 pm

Tuesday, 24.02.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
The next booking ensures this course will take place
Booking number: 41451
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 41453
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
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