Contents
Introduction
- What are corporate publishing products?
- How does corporate publishing fit into corporate communications?
The basis
- Print or digital: Is printed information outdated in the age of digitalization?
- Which format for which target groups and objectives?
- What role does the choice of channels and marketing play?
The concept
- Deriving the content strategy from the communication objective.
- Build or buy - clarification of internal requirements and alternatives.
- Role and tasks in communication and marketing.
- Form follows function: cornerstones of content design (titles, sections, formats).
- Binding through storytelling, contextualization, interaction possibilities.
The implementation
- What is actually a 0 number?
- Monothematic? Intuitive reader guidance? Which genres and categories?
- Development of internal and external processes.
- Tools and resources.
- Use of third-party sources/secondary exploitation rights/external authors.
- Distribution, promotion, monitoring and evaluation.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will receive the tools to develop corporate publishing products.
- They learn about the importance of journalistic criteria for the success of their medium.
- They learn to tailor content to the expectations and needs of users.
- You will gain insight into the importance of genres, categories, language and visualization.
- You will learn how to improve user loyalty through dialog and other media.
- You benefit from best practices and current trends in corporate publishing.
- They have the opportunity to design their own medium as part of the workshop.
- You will receive individual feedback on your concepts and ideas from experienced trainers.
Methods
Training with a high practical component and compact lecture units, small group work, presentations of results, writing exercises as well as units for reflection, discussion and exchange of experience.
Important: You will need your laptop for the exercises.
If required, you can start with the concept of your own corporate publishing product (customer magazine, employee magazine or newsletter).
Recommended for
Employees from marketing and corporate communications as well as editorial and social media departments. Communication managers from companies and organizations.
Further recommendations for "Corporate publishing: using your own media strategically"
41451
41453
Start dates and details
Thursday, 10.07.2025
09:00 am - 5:00 pm
Friday, 11.07.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 04.11.2025
09:00 am - 5:00 pm
Wednesday, 05.11.2025
09:00 am - 5:00 pm
Monday, 23.02.2026
09:00 am - 5:00 pm
Tuesday, 24.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.