Training
New
This training is held in German.
The development, production, distribution and evaluation of content are the heart and pulse of corporate communications. They are based on a solid strategy and KPI-driven management.
Modern corporate communication is all about smart storytelling and the management, tracking and marketing of content. In this training, we will show you how content-driven communication works. We will talk about content, conversion and performance strategies and jointly develop customized concepts (briefings) for comprehensive content management and marketing systems.
Contents
The content level
- Content, context, conversion - how are they connected?
- Formats, channels and target groups.
- Journalistic tools and storytelling.
The strategy level
- The content strategy as a starting point.
- The distribution strategy as the basis for efficiency (channels).
- The marketing strategy to ensure efficiency.
- The evaluation strategy - measure, assess, improve.
The implementation level
- Structures, systems and processes: Content Operation.
- Stakeholders & interfaces.
- Content teams: editing, monitoring and evaluation.
The optimization level
- Performance management in communication.
- Use of paid media and SEO.
- Use of AI in production.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will gain a deep insight into the organizational work of communications departments.
- You will learn how the impact and efficiency of corporate communications can be increased.
- You will learn how to develop and implement a content strategy.
- You will gain insights into the tools and platforms used in content marketing.
- You will learn how marketing marketing, channel strategies and media budgets are connected.
- You will learn to differentiate between journalistic and marketing and to plan and manage them in the same systems.
- You will gain an insight into the structure of evaluation systems (performance management).
- You will see examples of good content management and marketing in practice.
Methods
Training with a very high practical component, compact short presentations, breakout sessions with small group work as required, discussion and exchange of experience.
Important: You will need your laptop for the exercises.
Recommended for
Managers and employees from communications and social media departments, employees from content departments, press offices and editorial offices as well as employees from customer service, sales, CSR/ESG and HR departments who are tasked with creating content.
Further recommendations for "Content management & marketing marketing in corporate communications"
On-site training together
Booking number
41447
41447
€ 1.540,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Booking number
41449
41449
€ 1.540,-
plus VAT
2 days
Online
on 23.10.2025
German
Start dates and details
30.06.2025
Berlin
Booking number:
41447
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 30.06.2025
09:00 am - 5:00 pm
Tuesday, 01.07.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
23.10.2025
Live-Online
Booking number:
41449
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 23.10.2025
09:00 am - 5:00 pm
Friday, 24.10.2025
09:00 am - 5:00 pm
10.02.2026
Munich
Booking number:
41447
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 10.02.2026
09:00 am - 5:00 pm
Wednesday, 11.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Training is guaranteed to take place
Booking number:
41447
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
41449
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
