Training
New
This training is held in German.
The development, production, distribution and evaluation of content are the heart and pulse of corporate communications. They are based on a solid strategy and KPI-driven management.
Modern corporate communication is all about smart storytelling and the management, tracking and marketing of content. In this training, we will show you how content-driven communication works. We will talk about content, conversion and performance strategies and jointly develop customized concepts (briefings) for comprehensive content management and marketing systems.
Contents
The content level
- Content, context, conversion - how are they connected?
- Formats, channels and target groups.
- Journalistic tools and storytelling.
The strategy level
- The content strategy as a starting point.
- The distribution strategy as the basis for efficiency (channels).
- The marketing strategy to ensure efficiency.
- The evaluation strategy - measure, assess, improve.
The implementation level
- Structures, systems and processes: Content Operation.
- Stakeholders & interfaces.
- Content teams: editing, monitoring and evaluation.
The optimization level
- Performance management in communication.
- Use of paid media and SEO.
- Use of AI in production.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will gain a deep insight into the organizational work of communications departments.
- You will learn how the impact and efficiency of corporate communications can be increased.
- You will learn how to develop and implement a content strategy.
- You will gain insights into the tools and platforms used in content management/marketing.
- You will learn how content marketing, channel strategies and media budgets are connected.
- You will learn to differentiate between journalistic and marketing formats and to plan and manage them in the same systems.
- You will gain an insight into the structure of evaluation systems (performance management).
- You will see examples of good content management and marketing in practice.
Methods
Training with a very high practical component, compact short presentations, breakout sessions with small group work as required, discussion and exchange of experience.
Important: You will need your laptop for the exercises.
Recommended for
Managers and employees from communications and social media departments, employees from content departments, press offices and editorial offices as well as employees from customer service, sales, CSR/ESG and HR departments who are tasked with creating content.
Further recommendations for "Content Management & Content Marketing in Corporate Communications"
On-site training together
Booking number
41447
41447
€ 1.540,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Booking number
41449
41449
€ 1.540,-
plus VAT
2 days
Online
on 23.10.2025
German
Start dates and details
30.06.2025
Berlin
Booking number:
41447
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 30.06.2025
09:00 am - 5:00 pm
Tuesday, 01.07.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
23.10.2025
Live-Online
Booking number:
41449
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 23.10.2025
09:00 am - 5:00 pm
Friday, 24.10.2025
09:00 am - 5:00 pm
10.02.2026
Munich
Booking number:
41447
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 10.02.2026
09:00 am - 5:00 pm
Wednesday, 11.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Training is guaranteed to take place
Booking number:
41447
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
41449
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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