Training
New

AI-generated copywriting for corporate communications and marketing

Creative storytelling and effective texts with AI

This training is held in German.
What if you could use artificial intelligence to write texts that touch your readers emotionally and convey important information at the same time? And what if you could use AI to adapt these texts for different channels in no time at all? This is not only possible, but already a reality in many companies. By the end of the seminar, you will be familiar with the possibilities of artificial intelligence in text production. From blogs to press releases to editorials. You will be able to use this technology confidently and, above all, distinguish good from bad when it comes to text.

Contents

Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence

Introduction to artificial intelligence

  • Strengths and weaknesses of AI-generated texts.
  • Good prompts, bad prompts.
  • Text optimization through AI.

AI for storytelling

  • Creating emotionally appealing stories.
  • Create personalized stories for different customer groups.
  • Generate realistic and authentic dialogs.

AI for effective corporate communication

  • Internal communication: inform employees quickly and effectively.
  • Crisis communication: Responding to crises quickly and effectively with AI.
  • Automated text generation: create blog articles, press releases, social media posts and product descriptions with AI in no time at all.
  • Experimenting with styles: developing new and innovative writing styles.

AI for innovative marketing

  • Develop AI-supported new ideas and campaigns.
  • Create customized messages for different target groups with the help of AI.
  • Analyze current trends and popular topics and adapt content accordingly.
  • AI as a creative sparring partner for headlines and slogans.

 

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

  • They understand the basic concepts of AI and its possible applications in the field of texting.
  • They work on analyzing texts with the help of AI and identifying potential for improvement.
  • They understand how AI can be used to personalize content in order to better address the target group.
  • You optimize the writing of prompts so that the AI delivers the best output.
  • With the support of AI, you can quickly create meaningful headlines and texts.
  • They are aware of the ethical challenges arising from the use of AI in texts, e.g. bias, copyright.

 

Methods

In-person events

Trainer input, trying out various AI tools. In addition, many opportunities to create prompts, individual and group work with lots of writing exercises, best practice, feedback and suggestions for improvement, discussion, exchange of experiences.

The following tools are used in the event: ChatGPT, Gemini, Copilot and DeepL, and Miro for online events.

Important: Please bring a laptop with you.

The following third-party tool can be used in the event:
Live online events

Trainer input, trying out various AI tools. In addition, many opportunities to create prompts, individual and group work with lots of writing exercises, best practice, feedback and suggestions for improvement, discussion, exchange of experiences.

The following tools are used in the event: ChatGPT, Gemini, Copilot and DeepL, and Miro for online events.

 

Important: You will need a laptop for the event.

The following third-party tool can be used in the event:

Recommended for

Marketing and communication professionals such as content managers, copywriters, social media managers, bloggers, PR managers and marketing assistants. In addition, online marketing managers, product management staff, executives and agencies. Furthermore, employees from other departments such as sales, customer service and HR.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "AI-generated copywriting for corporate communications and marketing"

On-site training together
Booking number
41458
€ 1.140,- plus VAT
1,5
in 2 locations
2 Events
German
In-person trainings
Joint online training
Booking number
41460
€ 1.140,- plus VAT
1,5
Online
2 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
1,5
In-person or Online

This training is available as part of course:

certified AI-Expert:in Marketing

Start dates and details

  Select time period
0 events
24.09.2025
Hamburg
Booking number: 41458
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Venue
Leonardo Hotel Hamburg-Stillhorn
Leonardo Hotel Hamburg-Stillhorn
Stillhorner Weg 40, 21109 Hamburg
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
1,5
Limited number of participants

Wednesday, 24.09.2025

09:00 am - 5:00 pm

Thursday, 25.09.2025

09:00 am - 12:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

After the end of the seminar on day 2 (around 12:30 pm), lunch will be offered.

10.12.2025
Live-Online
Booking number: 41460
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1,5
Limited number of participants

Wednesday, 10.12.2025

09:00 am - 5:00 pm

Thursday, 11.12.2025

09:00 am - 12:30 pm

12.01.2026
Live-Online
Booking number: 41460
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1,5
Limited number of participants

Monday, 12.01.2026

09:00 am - 5:00 pm

Tuesday, 13.01.2026

09:00 am - 12:30 pm

05.03.2026
Munich
Booking number: 41458
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Venue
Hotel Excelsior by Geisel
Hotel Excelsior by Geisel
Schützenstr. 11, 80335 Munich
Room rate: € 145,58 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
1,5
Limited number of participants

Thursday, 05.03.2026

09:00 am - 5:00 pm

Friday, 06.03.2026

09:00 am - 12:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

After the end of the seminar on day 2 (around 12:30 pm), lunch will be offered.

Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 41458
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Details
1,5
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

After the end of the seminar on day 2 (around 12:30 pm), lunch will be offered.

Booking number: 41460
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Details
1,5
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
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Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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