Everything that is right in social media marketing
Using social media - but legally compliant: an overview
4.6
Contents
The social media profile
- Legal notice and data protection information.
- Content creation and copyright.
- Dealing with comments.
- Sharing contributions.
- Pictures of people.
- Social Selling.
Data Protection
- Legally compliant handling of user data.
- Use of social plugins.
- User analyses.
Influencer cooperations
- Contracts with influencers.
- Labeling of advertising.
Social media and labor law
- Private and professional use.
- Authorization concept.
- Guide Lines.
Use of AI in marketing
- Idea generation, content production, and copyright.
- Legal obligations when using AI systems.
Liability for legal violations
- Who is liable for what?
- Warnings, fines and reaction options.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will get an overview of the really important legal issues surrounding social media.
- You are able to recognize pitfalls and react in accordance with the law.
- You will receive checklists and samples that you can use in your day-to-day work.
Methods
Lecture, presentation, discussion, case studies, Q & A and checklists.
Recommended for
Managing directors as well as specialists and executives from social media marketing, (online) marketing, communications, PR and e-commerce of advertising companies and service providers for social media marketing; company and association lawyers who want to deal with the topic for the first time.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
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Start dates and details
Tuesday, 19.05.2026
09:00 am - 12:00 pm
Friday, 04.09.2026
09:00 am - 12:00 pm
Wednesday, 25.11.2026
09:00 am - 12:00 pm
Thursday, 11.03.2027
09:00 am - 12:00 pm
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