Contents
Legal framework
- Contract law and relevant contractual relationships.
- Competition and data protection law.
- Copyright, trademark and labor law.
e-mail and marketing marketing
- Requirements for legally compliant consent.
- Legally compliant design of newsletters.
- Newsletter service providers from third countries.
Corporate Website
- Adoption of third-party content.
- Legal notice and data protection information.
- Cookies.
Further marketing
- "Advertising space" on the Internet.
- Search engine advertising (SEA) and search engine optimization (SEO).
- Overview of social marketing marketing.
Liability for legal violations
- Who is liable for what?
- Warning and reaction options.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- In a compact training training course, you will learn about the key legal requirements that must be observed in connection with marketing marketing.
- They know the pitfalls and find out what is and is not permitted by law.
- You will receive checklists and tips that you can use in your professional practice.
Methods
Lecture, presentation, discussion, case studies, Q & A and checklists.
Recommended for
Managing directors as well as specialists and executives from (online) marketing, communications, PR, product management, e-commerce, sales, customer service and technology of advertising companies and service providers for marketing marketing; company and association lawyers who want to deal with the topic for the first time.
Further recommendations for "Law in online marketing"
Seminar evaluation for "Law in online marketing"
Start dates and details
Thursday, 31.07.2025
1:00 pm - 4:00 pm
Friday, 14.11.2025
1:00 pm - 4:00 pm
Tuesday, 27.01.2026
1:00 pm - 4:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take placeAbout us - The Haufe Akademie
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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