Webinar
This webinar is held in German.
The legal requirements for online marketing are confusing and subject to constant change. New laws and regulations are passed on a regular basis. At national and European level, courts make decisions that have an impact on PR and marketing work. In addition, the implementation of legal requirements is often difficult. This makes it all the more important to know the key legal "rules of the game" for data privacy, branding, email advertising, etc. in your day-to-day work. The webinar will provide you with an overview and specific tips on how to implement these rules in your professional practice.
Contents
Legal framework
- Contract law and relevant contractual relationships.
- Competition and data protection law.
- Copyright, trademark and labor law.
E-mail and newsletter marketing
- Requirements for legally compliant consent.
- Legally compliant design of newsletters.
- Newsletter service providers from third countries.
Corporate Website
- Adoption of third-party content.
- Legal notice and data protection information.
- Cookies.
Further marketing measures
- "Advertising space" on the Internet.
- Search engine advertising (SEA) and search engine optimization (SEO).
- Overview of social media marketing.
Liability for legal violations
- Who is liable for what?
- Warning and reaction options.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- In a compact training training course, you will learn about the key legal requirements that must be observed in connection with online marketing.
- They know the pitfalls and find out what is and is not permitted by law.
- You will receive checklists and tips that you can use in your professional practice.
Methods
Lecture, presentation, discussion, case studies, Q & A and checklists.
Recommended for
Managing directors as well as specialists and executives from (online) marketing, communication, PR, product management, e-commerce, sales, customer service and technology of advertising companies and service providers for online marketing; company and association lawyers who want to deal with the topic for the first time.
Further recommendations for "Law in online marketing"
Seminar evaluation for "Law in online marketing"
4.2 from 5
with 58 ratings
training content:
4.2
Content comprehensibility:
4.5
Practical relevance:
3.7
Trainer expertise:
4.5
Participant orientation:
4.6
Method variety:
3.9
Joint online training
Start dates and details
31.07.2025
Live-Online
Booking number:
34309
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Thursday, 31.07.2025
1:00 pm - 4:00 pm
14.11.2025
Live-Online
Booking number:
34309
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Friday, 14.11.2025
1:00 pm - 4:00 pm
27.01.2026
Live-Online
Booking number:
34309
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Tuesday, 27.01.2026
1:00 pm - 4:00 pm
Training is guaranteed to take place
Booking number:
34309
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
34309
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
