Contents
e-mail and marketing marketing
- Requirements for legally compliant consent.
- Legally compliant design of newsletters.
- marketing automation and lead generation.
- Newsletter service providers from third countries.
Corporate Website
- Copyright.
- Legal notice and data protection information.
- Cookies.
- Web analysis.
- Search engine advertising (SEA) and search engine optimization (SEO).
Social Media
- Copyright.
- Legal notice and data protection information.
- Advertising in the social media.
- Contracts with influencers.
- Competitions.
Liability for legal violations
- Who is liable for what?
- Warning and reaction options.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- In a compact training training course, you will learn about the key legal requirements that must be observed in connection with Online-Marketing .
- You know the pitfalls and find out what is legally permitted and what is not.
- You will receive checklists and tips that you can use in your professional practice.
Methods
Lecture, presentation, discussion, case studies, Q & A and checklists.
Recommended for
Managing directors as well as specialists and executives from (online) marketing, communication, PR, product management, e-commerce, sales, customer service and technology of advertising companies and service providers for Online-Marketing; company and association lawyers who want to deal with the topic for the first time
Further recommendations for "Law in online marketing"
Ratings and feedback from our participants
Start dates and details
Friday, 14.11.2025
1:00 pm - 4:00 pm
Tuesday, 27.01.2026
1:00 pm - 4:00 pm
Wednesday, 13.05.2026
1:00 pm - 4:00 pm
Tuesday, 08.09.2026
1:00 pm - 4:00 pm
Training is guaranteed to take placeAbout us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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