Corporate Communications: Maximum Impact on a Minimal Budget

Strategic Analysis: “The Impact Audit”

• Why Communication Is Often Inefficient.
• The 4-Quadrant Matrix: Categorizing all current initiatives based on effort (time/money) versus impact (reach/conversions).
• The 80/20 Analysis: Which 20% of your communication efforts generate 80% of the measurable results (leads, engagement, brand awareness)?
• Choosing the Right Metrics: Which 2–3 Metrics Really Matter?
• Identifying “dead content” (formats that take up a lot of time but don’t reach anyone).

Prioritize Instead of Getting Sidetracked

• Evaluate tasks and organize them effectively.
• Do less—but do it right.
• From a scattergun approach to a clear impact strategy.

Manage Channels Wisely: Website, Social Media, Press

• Roles and functions of the individual channels.
• How everything works together (rather than running parallel to each other).
• What You Really Need—and What You Can Do Without.
• Measuring impact, even without sophisticated tools.

Finding Topics That Work

• Identify relevant topics (internal and external).
• Make Effective Use of Agenda Surfing.
• Planning content topics instead of producing content spontaneously.

Efficient Content Production

• Approach a topic from multiple angles.
• Content Recycling: Making Systematic Use of Existing Content.
• Content Recycling: Systematically repurpose existing content (evergreens) and republish it at later intervals.
• Content Creation: How to Turn a White Paper into 5 LinkedIn Posts and 2 Newsletter Teasers.
• AI as a Budget Lever: Practical Use of AI Tools for Scaling to Reduce Agency Costs or Time Expenditures.

Implementing a Pragmatic Approach to Public Relations

• Relevance as the Key to Success.
• What Journalists Really Need.
• Press Releases That Work (and Those That Don't).
• Minimalism That Works: The Press Section on Your Website.
• Become visible with minimal effort.

AI as a Help—When Used Correctly

• Where AI Really Helps (and Where It Doesn't).
• Write, organize, and prepare more efficiently.
• Human-in-the-Loop: Ensuring Quality.

Creating Structure in Everyday Life

• Weekly and Monthly Planning for Communicators.
• Routines that take the pressure off.
• Simple tools and systems for a better overview.