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certified AI Expert in Key Account Management / AI Expert KAM
Strategic Key Account Management with AI Expertise
This qualification program is held in German.
This development program guides you from the methodological foundations of key account management all the way to the confident use of AI-powered tools in modern KAM. The two compulsory modules, which build on one another, form a comprehensive program: From strategic fundamentals to AI-powered analyses and value propositions, all the way to the complete AI-powered scaling and automation of your KAM, they optimally prepare you for the demands of future-proof key account management. In the elective module, you set your own focus: You can either learn the basics of AI for everyday sales work with ChatGPT and similar tools, delve deeper into the automation of sales processes using AI agents and Microsoft 365, or expand your expertise on the EU AI Regulation and its practical implementation within your company.
Required modules
1
Strategic Key Account Management with Artificial Intelligence I
2 days
at 3 locations and online
2
Strategic Key Account Management with Artificial Intelligence II
2 days
at 2 locations and online
Elective modules
Exam
Online Exam: certified AI Expert in Key Account Management / AI Expert KAM
45 minutes
online
This development program guides ambitious key account managers on their journey from a solid methodological foundation in key account management to becoming confident, AI-powered sales professionals—and provides sales leaders with a structured tool to specifically nurture key account management talent and actively drive the AI transformation in key account management.
In the first required module, attendees lays the professional foundation for sustainable key account management: from strategic customer selection and buying center analysis to the development of compelling value propositions and the design of effective KAM systems. AI tools such as Perplexity and Copilot support market analysis and meeting preparation—for noticeably greater efficiency and quality in B2B sales. The takeaway: a customized 90-day plan for immediate implementation within the company.
In the second required module, " attendees " take key account management to the next level. They develop KPI systems for data-driven management of key client relationships, leverage predictive analytics and relationship intelligence, and transform manual routine processes into intelligent, AI-powered workflows. Micro-automation, smart account cockpits, and lookalike targeting create transparency, efficiency, and sustainable competitive advantages in KAM. The takeaway: an AI-generated 180-day “KAM 4.0” roadmap for direct application in professional practice.
In the elective module, “ attendees ” participants choose their own area of focus: They can either explore the fundamentals of AI and the potential of ChatGPT and similar tools for everyday sales work, delve deeper into the automation of sales processes using AI agents and Microsoft 365—or expand their expertise on the EU AI Regulation and its practical implementation within the company.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
High flexibility: You decide for yourself when and where you’ll take the individual modules. Complete the 3 modules within one to two years.
Individual compulsory and/or elective modules can be waived upon proof of appropriate qualification.
Final Exam: This allows you to demonstrate your in-depth knowledge as a foundation for advancing your professional career.
Certification: With this recognized certification, you'll gain a competitive edge as an certified AI Expert in Key Account Management / AI Expert KAM.
Personalized Feedback: In each module, you’ll receive practical insights and personalized feedback on “ experts ” from the fields of KAM and artificial intelligence.
AI Competence under the EU AI Regulation: The content of this development program supports the requirement to demonstrate efforts to promote AI competence as defined in Article 4 of the EU AI Regulation.
This development program is designed for (junior) key account managers and aspiring (junior) key account managers who want to actively support the KAM process, streamline it more efficiently with the help of artificial intelligence, and systematically refine their existing KAM strategy—as well as executives, managing directors, sales managers, heads of sales, or heads of KAM who are in the process of establishing or further developing key account management within their companies.
Candidates must have a solid foundation in key account management and be willing to apply AI tools in a practical setting. The program is also designed for sales directors, business development managers, account managers, sales managers, and executives who want to professionalize their key account management through AI applications and actively shape the AI transformation within their sales organizations.
The program is also aimed at young professionals whom sales management recognizes as having particular potential and who are to be specifically nurtured. This gives companies the opportunity to offer high-performing employees clear career prospects, retain talent over the long term, and systematically develop their own pool of future Key Account Managers.
Exam Requirements: Students must have completed both required modules and the elective module.
Exam Preparation After completing the training program, you will receive a summary (= Lessons Learned) of the exam-relevant content through your learning environment to help you prepare for your final exam.
Exam Format: Written final exam, online exam. To save on travel costs and time, you’ll take the online exam on your computer at work or at home.
Exam Content: The content covered in the two required seminars will be tested in a written exam (estimated time: approximately 45 minutes). The online exam can be taken once all required modules have been completed.
After successfully passing the final exam and completing the elective module, you will receive the recognized certificate from the Association of Business Schools ( Haufe Akademie ) and the University of Applied Sciences for Management in Mannheim: “certified , AI Expert in Key Account Management / AI Expert KAM.” This certificate attests to your in-depth knowledge, which serves as a foundation for advancing your professional career in modern, AI-supported sales.
Further training together
Booking number
43008
43008
€3,840
plus VAT
5 days
2 required seminars, 1 elective seminar, online exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees
Price upon request
5 days
2 required seminars, 1 elective seminar, online exam
In Person or Online
Appointment scheduled on an individual basis
with certificate
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice
Arrival via Deutsche Bahn
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