Digital Recruiting - Compact

Attraction: Introduction and use of digital recruiting channels

• Overview of recruiting channels: Important platforms and how to use them effectively for your own company.
• Online job boards and meta job search engines: strategies for successful use.
• Social media as a recruiting tool: the basics of employer branding and performance marketing. Presentation on platforms such as Instagram, LinkedIn and TikTok.
• Content strategy and use of review portals: creating relevant content and dealing with platforms such as Kununu.

Engagement: Optimization of the career page and job advertisements

• Optimize your career website: Avoiding the black box effect, presenting yourself as an attractive employer and using data analytics.
• Efficiency of online job ads: structuring and formulating appealing content, SEO for job ads and customization through platforms such as Google for Jobs and Indeed.

Interaction: Active sourcing and communication

• Active sourcing via career networks: Basics and best practices of direct approach on XING and LinkedIn.
• AI-supported communication strategies: Use of ChatGPT for fast CV analyses, precise active sourcing and automated text creation for job advertisements and social media.

Conversion: application of advanced tools and processes

• Change in recruiting tools: Adaptation to current technologies and platforms.
• AI revolution in recruiting: The benefits of artificial intelligence for more efficient recruiting work.
• Dos and don'ts in practice: Practical tips for the successful use of recruiting technologies.