Contents
Basics & Strategy
- Relevance & advantages of influencers in social media marketing.
- Definition of nano-, micro- and influencers. And: When do I choose which type of influencer ?
- Forms of influencer marketing (influencer marketing vs. influencer relations as well as corporate, image and product influencers).
- Goals & KPIs in influencer marketing.
Dealing with influencers
- The right mindset for collaboration.
- Researching influencers: Where can I find them?
- Selection criteria for the right influencers: What parameters do I use to find the right influencers for my target?
- Pricing & negotiation: What are reasonable prices for working with influencers and how do I determine them?
Process of a campaign / collaboration
- Conception of campaigns with influencers.
- Creating the briefing for influencers.
- Make the right selection for the campaign target.
- Tips & tricks for negotiating with influencers.
- What legal aspects need to be considered and what must be included in a contract?
- Campaign handling: from initial contact to finished content.
- Performance measurement & reporting: campaign level and influencer level.
Learning environment
Your benefit
- You know how to assess influencer marketing at the current time and how it helps to support the company's goals.
- You have an understanding of how to make your advertising messages sound authentic via influencers .
- You are able to get in touch with influencers , brief them well and know what is important when negotiating a contract.
- You can use the right tools and metrics to select suitable influencers for your company.
- You know how to evaluate the success of a cooperation and draw important conclusions for future campaigns.
Methods
Trainer input, case/best-practice examples, exchange of experience, exercises.
Recommended for
The webinar is aimed at anyone who wants to develop influencer marketing for their company and cooperate professionally with digital opinion leaders, e.g. specialists and managers from (online) marketing, social media, PR and communications departments, e-commerce.
Further recommendations for "How To Influencer marketing"
Attendees comments
"I think it's great that the trainer is an influencer herself and was therefore able to provide insights that "non-influencers" probably wouldn't have been able to give."
"The webinar was really great overall. The small group was also ideal, as was the choice of media. The theory was perfectly "filled" and rounded off by the appropriate practical examples. Thank you very much!"
Seminar evaluation for "How To Influencer marketing"
Start dates and details
Tuesday, 25.11.2025
09:00 am - 12:00 pm
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