Correspondence course
This distance learning course is held in German.
Content marketing, SEO, SEA and social media have become an integral part of a marketing manager's day-to-day work and the demands on marketing professionals are constantly changing. Online marketing managers with a solid basic knowledge and a feel for current trends are sought-after specialists on the job market. This distance learning course offers you optimal orientation in the constantly changing digital marketing landscape. And it gives you the tools to develop and implement innovative strategies. Not only will you learn current best practices, but you will also be able to recognize future trends and use them for your marketing. With our self-paced approach, your learning is completely flexible. Upon completion of the distance learning course, you will receive a certificate of attendance that proves your newly acquired knowledge.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
The distance learning course "Online marketing" has been tested and approved by the State Central Agency for Distance Learning (ZFU) in Cologne under the number 7455923.
Dr. Sabine Holicki has designed this distance learning course for you. It teaches you everything you need for a successful, innovative and sustainable corporate transformation in a compact and practice-oriented format. With this innovative distance learning course, you will not only acquire comprehensive specialist skills and theoretical foundations, but will also be trained to successfully transfer this knowledge into professional practice using tried-and-tested tools and methods.
Module
Introduction to online marketing
Introduction to online marketing
Author: Tomas Herzberger
- Definition and delimitation
- Strategy, goals and target groups
- Customer journey and marketing funnel
- Value Proposition
- The various channels of online marketing:
websites & landing pages, SEA, SEO, content marketing, press & blog relations, social media, influencer marketing, social selling, community building, affiliate marketing, e-mail and marketing marketing, tool-based marketing
Module
Basics of content marketing
Basics of content marketing
Author: Meike Leopold
- Content marketing - Introduction
- Creating relevant content - the basics
- Formats in content marketing: score points with images, videos, audio formats, interactive content formats, content recycling
- Copywriting for online formats - what makes reader-friendly posts:
Writing effective blog texts, chat GPT & Co. - artificial helpers for copywriting and more - Marketing content correctly:
Social media, newsletters, brand ambassadors, content channels, editorial plan
Module
Digital campaign management
Digital campaign management
Author: Fred Geiger
- Campaign management basics
- Classic vs. digital - the advantages of digital campaign management
- Digital campaign management - goals and strategies
- Selection of channels and approach
- Measured variables and their significance
- Planning and budgeting
- Tools for seeding, controlling and measuring success
Module
Basics of search engine marketing
Basics of search engine marketing
Author: Sabine Holicki
- Introduction to search engine marketing: goals, keywords, media mix along the customer journey
- Search engine optimization (SEO): Goals, plan, process, keywords
- Technical SEO: Crawlability and indexability, technical basis of a good website
- Offpage SEO: Link building
- Search engine advertising (SEA): Goals, plan, process, campaign management and campaign controlling
Module
Digital Analytics
Digital Analytics
Author: Carena Barkow
- Digital analytics: definition and meaning
- The most important terms
- The basis: setting measurable goals
- Application: measure, control, optimize
- Excursus: Attribution models
- The most important analysis tools, including dashboards
- OKRs: advantages and control framework
- Cookieless tracking
Module
Online law
Online law
Author: Sabine Heukrodt-Bauer
- The Legal notice
- Terms and conditions
- Right of withdrawal & Co.: Information obligations in distance selling
- Obligations in electronic business transactions
- Copyright
- Data Protection
- marketing e-mail& Co
- Social media law
- Search marketing marketing / trademark law
Specialization module
Social media & influencer marketing
Social media & influencer marketing
Author: Sarah Sunderbrink
- Definition, relevance and advantages of social media
- Overview of all areas and the most important channels
- The algorithm
- Measuring success - the most important KPIs
- Development of a channel strategy, channel-specific communication
- Development of a content strategy for social media, hashtags, emojis, user-generated content
- Community management incl. shitstorms
- Definition, relevance and benefits of influencer marketing
- Handling, mindset, selection and success monitoring in influencer marketing
- Negotiation, contracts, reporting and legal matters
Specialization module
Growth Hacking
Growth Hacking
Author: Tomas Herzberger
- What is growth hacking and why does everyone want it?
- The dangers of Grwoth hacking
- The growth hacking process
- Prerequisites: The five critical pillars of growth hacking:
Growth mindset, facts before opinions, customer understanding, diversity of channels, "test - learn - repeat" - Awareness & Acquisition, Activation, Retention, Referral, Revenue
- Implementation
Specialization module
AI in marketing
AI in marketing
Author: Prof. Dr. Andreas Wagener
- What is artificial intelligence?
- Properties and tasks, adjacent fields
- Machine learning, deep learning and artificial neural networks
- AI in marketing: tasks and overview
- Fields of application: Information procurement, market analysis
- Content creation (text creation with ChatGPT, AI and music creation, image creation)
- Chatbots and voice assistants, optimization of the sales funnel
- AI and ethical issues
- Challenges and prospects
Online seminars
Deepen your knowledge with our experts
Deepen your knowledge with our experts
- training training: Consolidation of the module "Basics of content marketing" incl. excursus on the topic of AI in content marketing (2 hours)
- training training: Consolidation of the "Digital Analytics" module (3 hours)
Additional content
Benefit from additional content
Benefit from additional content
- Developing an e-learning content strategy for social media
- E-learning data protection in marketing
E-test
You can complete the distance learning course with an e-exam. The prerequisite for this is that you have completed the entire content of the distance learning course "Online Marketing". The six basic modules are relevant for the exam. If you book the distance learning course and the e-exam at the same time, you will receive a discount of over 30% on the e-exam. You can find more information at "Distance learning course certified Online Marketing Manager:in".
Note on your personal learning environment
In your personal online learning environment , all learning content will be available to you online from the start of the distance learning course. You will also find interactive learning assessments and other additional content for your course, as well as the opportunity to exchange ideas with other course participants. The materials are updated regularly and are available to you without restriction for 12 months. We are happy to offer you a free extension of 6 months if required.
Your benefit
You know the most important areas, methods and tools of modern online marketing and can classify and apply them strategically.
You know how to transfer the potential of online marketing to the requirements of your company.
You understand key online marketing figures and can measure and control digital campaigns.
You will gain a sound overview of legal issues in online marketing.
You can assess current trend topics and utilize their potential for your fields of application.
After successful completion, you can prove your newly acquired skills with a certificate of participation.
Procedure
You will receive helpful learning tips via your online learning environment as soon as you book. You have access to all learning content at the start of the distance learning course. Seven days later, you will receive all modules in printed form. To successfully complete the distance learning course, you must complete one of the three in-depth modules, but you have access to all in-depth modules. You decide which of the in-depth modules you would like to take.
Recommended for
Specialists and managers from the fields of marketing, PR and social media as well as (lateralnewcomers from non-marketing areas (product management, sales, IT, etc.) who want to systematically and flexibly build up or deepen their specialist knowledge and skills in online marketing . Interested parties with no prior knowledge can also take part.
Distance learning with Haufe Akademie:
Flexible further education ‐ when and where you want!
Haufe Akademie's distance learning courses offer you maximum flexibility for your professional development. They include self-study phases with modern e-learning elements and thus guarantee your learning success.
Distance learning with Haufe Akademie:
Flexible further education ‐ when and where you want!
Flexible: You learn independently of time and place
Practice-oriented: Comprehensive knowledge, prepared for you with practical relevance
Up to date: The content in your personal online learning environment is updated on an ongoing basis.
Success confirmed: A certificate of attendance and a badge confirm your participation and the high quality of the course content
Individual: On request, we can extend the access time to all course content free of charge.
Learning community
In our learning community LUX, you can exchange ideas with other participants and share professional experiences. Network with people from all over Germany, form learning groups, help others with your own knowledge or, conversely, benefit from the knowledge of other participants. It's easier to learn together!
Attendees comments
"During my parental leave, I took the opportunity of the distance learning course to become an online marketer to bring myself up to date in preparation for re-entry, to exchange ideas with experts and to improve my skills. The agenda reflects the natural everyday life of online marketing and I had the opportunity to immerse myself in all areas. A course that is suitable both as a basis and for refreshing knowledge. Thanks to the self-study units, I was able to organize my time flexibly and adapt it to my everyday life as a mom. Ideal - at my own pace!"
Sarah Krautwald
Senior Digital marketing Manager, Dr. Schär Deutschland GmbH
Seminar evaluation for "Distance learning course online marketing"
4.6 from 5
with 3 ratings
training content:
4.6
Content comprehensibility:
5
Practical relevance:
4.1
Trainer expertise:
4.1
Participant orientation:
5
Method variety:
4.6
Digital learning for individuals
Start dates and details
15.08.2025
Booking number:
34222
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
approx. 80 hours
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
15.09.2025
Booking number:
34222
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
approx. 80 hours
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
15.10.2025
Booking number:
34222
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
approx. 80 hours
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
15.11.2025
Booking number:
34222
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
approx. 80 hours
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
15.12.2025
Booking number:
34222
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
approx. 80 hours
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
15.01.2026
Booking number:
34222
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
approx. 80 hours
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
15.02.2026
Booking number:
34222
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
approx. 80 hours
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
15.03.2026
Booking number:
34222
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
approx. 80 hours
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Training is guaranteed to take place
Booking number:
34222
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
approx. 80 hours
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Booking number:
34222
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
approx. 80 hours
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
FAQ about the distance learning course Online Marketing
Today, Online-Marketing is a central component of modern corporate communication. It enables you to reach target groups efficiently, increase your brand awareness and achieve measurable results. The distance learning course teaches you the basics as well as current trend topics such as content marketing, SEO and social media so that you can navigate the digital world with confidence.
In the "Digital campaign management" module, you will learn about all the important steps - from planning and implementing a campaign to measuring its success. You will learn how to address relevant target groups and which tools can help you with implementation. Practice-oriented content will enable you to approach even complex campaigns strategically and optimize their impact in the long term.
Yes, the course is expressly aimed at newcomers with no previous knowledge. In the "Basics of search engine marketing" module, you will receive a sound introduction to the topics of SEO (search engine optimization) and SEA (search engine advertising). After the course, you will know exactly how to make websites more visible and how to place paid ads effectively.
The "Online law" module gives you an overview of important legal framework conditions in the digital marketing environment - e.g. the General Data Protection Regulation (GDPR), copyright or imprint obligations for websites and social media channels. You will be well prepared to avoid legal pitfalls and implement your measures in compliance with the law.
You will learn how AI automates processes and creates personalized customer experiences - a decisive advantage in the digital world.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
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