Webinar
New concept
This webinar is held in German.
This webinar offers marketing a comprehensive overview of the most important AI tools and their possible applications in marketing marketing. You will learn how to select and use AI-supported tools for market analysis, persona development and for the creation and optimization of text, image and video content. The use of AI for web analytics and editorial planning is also taught in a practical way. After the webinar, you will have the knowledge to use current AI technologies effectively for your marketing marketing and make smart decisions.
Contents
Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence
Introduction to the basics of AI
- What is AI and how does it work?
- Importance of innovation culture in the company.
Prompt Engineering
- What is prompt engineering and how does it work?
- How can prompt engineering be used in marketing marketing?
- Practical application examples for prompt engineering in marketing marketing.
Presentation and possible applications of AI tools (e.g. ChatGPT) in marketing marketing
- Market analysis.
- Create personas.
- Social media editorial plan.
- Initial text creation.
- Content editing.
- Image and video generation.
- Web analysis.
Outlook on future developments in the field of AI in marketing marketing.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
You benefit from:
- an overview of the basics of AI and various application examples in marketing marketing.
- a presentation of various AI tools and their possible applications in marketing marketing as well as their selection for your own work.
- the understanding of prompt engineering and its practical application examples in marketing marketing.
- an overview of the many possible applications of AI in marketing marketing, e.g. in the creation of market analyses, personas, text content and social media editorial plans, with practical tips.
- an outlook on future developments in the field of AI in marketing marketing.
Methods
Trainer input, case/best-practice examples, exchange of experience, practical tips.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from marketing and communication departments, HR departments as well as managing directors and owners of companies. Anyone who wants to develop AI applications such as ChatGPT for their company and make their marketing activities even more successful
Further recommendations for "AI tools in marketing marketing: overview, applications, opportunities"
Seminar evaluation for "AI tools in marketing marketing: overview, applications, opportunities"
4.7 from 5
with 127 ratings
training content:
4.6
Content comprehensibility:
4.7
Practical relevance:
4.3
Trainer expertise:
4.9
Participant orientation:
4.9
Method variety:
4.7
Joint online training
Start dates and details
18.09.2025
Live-Online
Booking number:
34966
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Thursday, 18.09.2025
1:00 pm - 4:00 pm
17.11.2025
Live-Online
Booking number:
34966
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Monday, 17.11.2025
09:00 am - 12:00 pm
05.02.2026
Live-Online
Booking number:
34966
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Thursday, 05.02.2026
1:00 pm - 4:00 pm
Training is guaranteed to take place
Booking number:
34966
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
34966
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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