4.6
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Successful marketing communication
Communication strategy - Media planning - Marketing campaign
Training
This training is held in German.
What tools are part of modern marketing communication? Learn how to use tools such as advertising, PR, direct marketing, and social media effectively in your practice, tailored to your target audience. Discover what matters most when planning professional campaigns. After the training, you’ll be able to improve your advertising effectiveness even on a small budget, showcase your products and services in a targeted way, and boost your image and sales.
Contents
Fundamentals of Market Communication
- Requirements for Successful Marketing Communication.
- Communication models for interaction between customers and companies.
Aligning communication with the target group
- Segment (potential) customers and address them in a targeted manner.
- A Unique Feature of B2B Business: The Purchasing Group.
- AI-powered development of buyer personas for B2B and B2C.
- Media usage patterns of target audiences in B2B and B2C.
Developing the right communication strategy
- Objectives and Process of Strategic Product and Corporate Positioning.
- The Key Communication Strategy.
- AI as a Source of Ideas: Use Cases and Critical Analysis.
Instruments of modern marketing communication B2B/B2C and practical implementation
PESO Communication Channels:
- Paid Media: including online marketing, sponsorships, and trade shows.
- Earned Media: including PR and articles about the company.
- Shared Media: including social media, community communication, and viral marketing.
- Owned Media: including the website, newsletter, white papers, and one-pagers.
- What is meant by the respective instruments?
- When do I use what?
- What do I have to pay attention to when designing?
- Effect of the instruments.
Putting together the optimal communication mix
- Intermedia and Intramedia Selection: A synergistic and functional combination for an optimal media split.
- Planning cross-media campaigns and tailoring the tools to specific target audiences.
- Applications and Limitations of AI in Creating an Optimal Communication Mix.
Communication Goals and Campaign Monitoring
- Formulation of coordinated communication and media objectives.
- Advertising effectiveness of the measures implemented to ensure efficient use of the budget.
- Budget Planning and Budget Variances.
Excursus: Working successfully with agencies
- How do I find the right agency?
- What is important in the briefing?
- How can I manage an agency?
Special: An individual marketing communication plan is developed.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You are familiar with the individual marketing communication tools, their benefits and modes of action and know how to use your communication effectively and in line with your target group in practice: You are therefore sure to achieve your communication goals.
- Through the targeted use of communication tools, you promote the image and sales of your services.
- You know what is important when planning campaigns.
- You can optimize your advertising efficiency even with a small advertising budget.
- You recognize the benefits for you when implementing which communication strategy.
- Working on your own concept, valuable checklists and tips enable a quick transfer into practice.
- You'll get helpful tips on using AI tools in marketing communications.
Methods
Practical training with trainer input, exercises, discussion, best practices, checklists, practical advice, exchange of experience.
Tool
The following third-party tool can be used in the event:
Recommended for
marketing specialists, newcomers, career changers in marketing and employees who want to update their knowledge. product managers and decision makers in small and medium-sized companies who want to gain more confidence in dealing with communication tools in marketing .
On-site training together
Booking number
7534
7534
€ 1.490,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Train several employees
Price upon request
2 days
In-person or Online
Appointment scheduled on an individual basis
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice
Further recommendations for "Successful marketing communication"
Ratings and feedback from our participants
4.6
351
reviews
training content:
4.5
Content comprehensibility:
4.5
Practical relevance:
4.4
Trainer expertise:
4.9
Participant orientation:
4.8
Method variety:
4.7
What Our Participants Say
Participants report that the training more than met training expectations. The feedback frequently highlights the practical nature of the instruction: According to the participants, concrete examples from various industries helped make the theory more tangible and easier to understand. Several participants also emphasize that the trainer attentively addressed the group’s diverse interests and tailored the examples specifically to the industries represented. The organization of the training is also explicitly praised in the feedback. Overall, the feedback paints a consistent picture: technically sound, practical, and well-organized.
Start dates and details
22.09.2026
Live-Online
Booking number:
32895
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 22.09.2026
09:00 am - 5:00 pm
Wednesday, 23.09.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.10.2026
Stuttgart
Booking number:
7534
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants
Monday, 12.10.2026
09:00 am - 5:30 pm
Tuesday, 13.10.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
01.03.2027
Live-Online
Booking number:
32895
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 01.03.2027
09:00 am - 5:00 pm
Tuesday, 02.03.2027
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
08.07.2027
Berlin
Booking number:
7534
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants
Thursday, July 8, 2027
09:00 am - 5:30 pm
Friday, July 9, 2027
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
15.09.2027
Live-Online
Booking number:
32895
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, September 15, 2027
09:00 am - 5:00 pm
Thursday, September 16, 2027
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
7534
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Plan course
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32895
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Plan course
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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